Curriculum
Elective Courses
Group Three
E350 E320
The Art of Persuasion Executive Law
Persuasion requires both patience and determination. Learn There are many situations in which your organization may
to shift opinions through key people, case studies, power be found legally responsible. Examine common areas of
words, and presentation techniques. Convince others to step risk for nonprofit membership organizations and discuss
up and take on new initiatives. strategies to manage liability risk.
Course topics: Course topics:

When persuasion may be the best course to achieve action.

What lands a nonprofit professional in legal trouble.

Types of decision makers and how they can be most effectively

What safeguards to follow to protect your organization.
persuaded.

What to look for in a contract and how to exit a bad one.

Words and techniques to persuade others to action.
E330
E380
Learning to Let Go
Delivering Value
The stress that comes from being responsible and
Nonprofit organizations face an increasingly competitive
accountable for performance can become an obstacle
market for members and customers. Learn how to develop
to success and job satisfaction. Delegation gives others a
your organization’s value proposition and convey the
greater stake in organizational outcomes and can increase
significance of your services to current and prospective
productivity. Explore strategies for empowering others to
members and customers.
assume more responsibility.
Course topics:
Course topics:

Identifying your value proposition.
What to delegate and what not to delegate.

Communicating your value proposition.
How to delegate to the right person at the right time.

Measuring your value proposition.
How to improve staff accountability.
E310
E311
Dues and Don’ts
One-Ask Revenue Packages
Are you considering reevaluating or restructuring your
Learn how to finance new and existing programs, projects,
organization’s membership investment schedule? This
and publications to lead your organization into the 21st
session looks at the major issues in developing a dues
century. Discover how nonprofits of all sizes across the
schedule and the approaches that different organizations use.
country have used total resource campaigns to attract new
Course topics:
members and secure business sponsors for programs, events,

Advantages and risks of various dues schedules.
and publications.

Steps for conducting a review of your organization’s dues Course topics:
structure.

Examining dues versus nondues revenue.

Techniques to ensure smooth implementation of a dues schedule

Securing the total sponsorship package in one ask.
change.

Budgeting around the total resource campaign.
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