SHORT FORM TO LONG FORM POST POST IN DEMAND


Much of that has come from the explosion of high-end long form content that could not solely be housed at traditional TV and movie post houses. Jon Hurst, MD at 1920vfx (currently working on a major unnamed Disney+ project), says, “2021/22 saw an increase in high-end TV requirements,” so “many clients had to think outside the box from the traditional long form vfx specialists.”


Paul Wright, COO at Freefolk, whose company has worked on long form projects including The Baby, Cursed and The Third Day, says that a “combination of increased demand, technological advancements, cost-effectiveness, creative opportunities and competition has motivated more short form post houses to enter the longform area.”


Leonie Moreton, MD at Coffee & TV, whose company now has credits including Peaky Blinders, puts much


of the impetus behind commercials houses moving into long form down to the volume of that work. “There’s just so much work going on that traditional long form only post houses cannot handle that volume. That’s why we’re picking up so much from America because they physically can’t get it through.”


The demand for ever higher levels of finish for long form vfx and post has also played into the hands of commercials houses, says Moreton. Coffee & TV brought in long form


POST


specialists Clare Cheetham and Jonathan Cheetham to lead its Film & TV visual effects department and, at first, Moreton asked them if Coffee & TV’s commercials reel would put off long form customers. “Clare said: ‘No, my clients are going to love it. Because you guys can create really high-end work, but you can do it so much quicker.’ That was interesting as we were totally open to even possibly having an entirely different name if we needed to. But our short form credentials are what’s helping to upsell us.”


“There’s just so much work going on that traditional long form only post houses cannot handle that volume. That’s why we’re picking up so much from America.” LEONIE MORETON, MD AT COFFEEE & TV


Coffee & TV worked on the BBC’s Peaky Blinders


Summer 2023 televisual.com 105


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