GENRE REPORT
FACT ENT
RACE ACROSS THE WORLD, STUDIO LAMBERT, BBC
pivoting to scalable formats,” says Lawrie. The streamers are still far from wedded
to factual formats, perhaps unsurprising given that the genre lends itself to closed episodes. But there are some sub genres that have had more online traction. Netflix has found success with competition formats, while the big streamers are all interested in dating shows, with a cast that keeps viewers hooked. Next up is Prime Video’s Date My Mate, made by Dragonfly and based around dating apps. Both Netflix and Prime Video are
also backing huge format launches. 72 Films is behind a new James Bond race around the world format, made with Bond franchise producers Barbara Broccoli and Michael G Wilson, for Amazon Prime while Netflix is working with The Garden and Studio Lambert on Squid Game: The Challenge. With 456 players, Netflix has already found itself at the heart of controversy, with some contestants reportedly finding harder-than-expected physical challenges. For factual production companies, a
“WHAT WE DO
AS A SMALLER PRODUCTION
COMPANY IS TO MAKE THINGS
FIT THE MONEY AVAILABLE”
MATT RICHARDS, AIR TV
fact ent format can offer a springboard into another genre and a potential cornerstone for their company finances. Curve Media is one that has scored several returnable formats. “I’m a factual programme maker and a journalist. I want stories to be told properly,” says Camilla Lewis, co-founder of Curve. She also wants shows to engage. “The genius is to borrow from entertainment.” By borrowing from different aspects of
unscripted, factual entertainment keeps surprising. Deputy creative director at Studio Lambert Mike Cotton describes an evolution through fixed rig with Big Brother (soon to be back on ITV), then constructed reality, (Made in Chelsea, TOWIE), with Love Island mixing fixed rig and portable single camera. For 2023 it’s The Traitors. “We’re sort of saturated with entertainment shows, talent shows, dating shows, and this felt like something a little bit different. I felt we turned the wheel again, combining reality with more constructed cinematic moments,” says Cotton.
Summer 2023
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