ROUNDTABLE
and genres, is to remain as agile as possible, to be able to adapt as you go. Keeping the transformation of your business continuous is key to success.
For a facility like ours, delivering post for such different types of content, workflow and platforms is a challenge. We are always identifying areas where we can apply automation and orchestration of common denominators within our workflows where we can utilise the same technology.
There are so many different types of post production with different imperatives. You cannot compare sport’s highlight packages, where AI and ML will play a huge role - and already are playing a huge role! - to high end drama or features, or ‘mainstream’ content.
The (Soho) post house of the future will be a mixture of specialist post such as high-end finishing, or end to end post, from capture on the field, to delivery. This is a model tried and tested by several post houses. A post house now, and in the future, is a place where you look for the technical expertise and the know how to help you deliver your creative vision. Where the technology sits doesn’t really matter, and we will see a constant increase of cloud base and off-prem workflows.
KEPLARSKI For us it’s already a hybrid model. Will it be more hybrid? And will the balance go more and more towards a centralisation
in storage, on the remote creative? We have remote creative between New York, LA and London. We can have creative both sides of the pond, wherever that wants to be. We’ve been working on this for years. And that will continue to grow.
It’s also the relationship with a director or a DP when they come into you. They’re shooting something, they’re testing something. It’s how you set up that project to succeed. What lenses are they using, what frame rates are they using, what are they looking at through the lens and how do they want to achieve that? If you have a DP who uses 20 odd different cameras, how do you get that down into one standardised place, remotely driven?
WARBURTON The ‘new normal’ suggested during the pandemic hasn’t really materialised. Both the talent within the post community and their clientele has been keen to get back into facilities and collaborate in person. Afterall, if I were a DoP and the conveyance to the audience of my craft – and therefore my reputation – is undeniably tied to the job of the colourist, I would very much like to be in-situ with that person.
Technology allows us to be remote and to disperse talent and processes to great effect, but it is a choice today, so it should be treated as such. Adoption of the right technology is what’s important. What you continue to put on- premises, in to remote ‘offices’, or production
Envy worked on The Piano
locations is so important, even if adopting public cloud services. Cloud isn’t a mystical technology, it’s just someone else’s tin sold to you as a service. Greater implementation of private cloud is going to be important, to balance operations and reduce the risk of putting all your eggs in one basket.
JENNER When the cloud gets talked about in the commoditization of the centralisation of technology, it’s always positioned as if everything will move to the cloud. I just think the cloud will end up being another supplier. Another technology platform in a mix of lots of other technology platforms.
DANSKIN It also depends what kind of business you are. Take the example of let’s say, three guys that break out of a large, established post house, and want to start their own thing. With no trading history, raising funds can be difficult. For them, a service model is perfect. But for others? It’s about use case. For example, rendering in the cloud is often the right way to go, because that cost model makes sense for most jobs.
JENNER Everything that’s been said here today is about the value of the creativity. Automation is immediately attractive. We’re in a transition which is not completed, in so far as the cloud is relatively new. Everybody’s getting carried away with it. And what people are now finding is, it can be expensive for certain things, while making sense for others.
ITN Post worked on Michael Palin: Into Iraq
WATSON Going back to the question of what post might become, there’s another generation coming up who are simply doing their own thing with media in the cloud. I recently met the YouTuber, Mr Beast, whose viewing figures dwarf even the biggest hits on Netflix. They don’t have a support infrastructure and are simply learning as they go.
Summer 2023
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