POST


SHORT FORM TO LONG FORM POST


PLAYING THE LONG GAME


POST:


SINCE THE BOOM IN HIGH END TV DRAMA, AN INCREASING NUMBER OF


COMMERCIALS POST AND VFX HOUSES HAVE MADE THE LEAP TO LONG FORM. BUT GOING LONG REQUIRES MORE


RESOURCES, DIFFERENT WORKFLOWS AND EXTRA TALENT. JON CREAMER REPORTS


C


ommercials and long form production companies exist in very different silos apart from a couple of


notable exceptions like Pulse Films and Merman. Few producers are a force in both disciplines.


In the world of post and vfx, that was traditionally the case too.


The big shops would take in both major Hollywood movies and commercials, others would focus solely on the commercials world with others still aimed almost exclusively on broadcast TV.


But, over the last several years, since the arrival of the streamers and the explosion in HETV many of those distinctions have fallen away.


Now, many of those post and vfx companies that dealt exclusively in the commercials market, are becoming players in the world of long form HETV too.


Jam VFX worked


on Netflix’s new Black Mirror series


104 televisual.com Summer 2023


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