company’s knowledge and expertise in pet nutrition, now supported by Trouw Nutrition’s unique Nutrace®


food safety and traceability system,


allows them to develop new ingredient innovations and deliver nutritional solutions tailored to specific requirements. In 2007 the business was acquired by Nutreco and in 2014 was


rebranded to Trouw Nutrition - the animal nutrition division of Nutreco. Nutreco, a global leader in Animal Nutrition and Aquaculture, is part of SHV, a global family business with an impressive portfolio of companies with 55,000 employees in 58 countries: SHV Energy (Calor), Makro, Mammoet, ERIKS, Nutreco, NPM Capital and ONE-Dyas. SHV has a strong focus on entrepreneurship, ensuring a sustainable family of companies for the next generations and has a long term vision which is reflected in the strong values and focus on people development. SHV has demonstrated their long term commitment to the GB


animal nutrition market with a number of significant investments in the Ashbourne site to help establish it as a state of the art facility. In the last five years, investments have included a modern new warehouse facility, upgrades to the farm mineral, premix and milk replacer plants and the addition of an innovative micro-dosing system. These investments will help secure Trouw Nutrition GB’s position and allow greater flexibility to allow it to react to customer requirements.


The current Trouw fleet at their site on the airfield industrial estate The vision of the business is to redefine how animals are farmed


and to help customers feed the world in a healthy, safe and sustainable way. The approach integrates nutrition, animal health and farm management to maximise performance and helps farmer customers develop sustainable businesses.


The strategy is based around five innovation pillars: Early Life Nutrition: Maximising the genetic potential of production


animals by investing in the young animal and the pre-parturition period with LifeStart science.


Healthy Life: Empowering our customers to efficiently reduce


reliance on non-sustainable solutions such as antimicrobials, thanks to an integrated approach that ensures profitability, animal health and welfare, while preserving environmental and public health. This integrated approach combines feed, farm and health management.


Precision Farming: Harnessing the power of digital tools


The new warehouse facility in Ashbourne - One of numerous investments in the site over the last five years


The company was also the first in the UK to achieve Authorised


Economic Operator - FULL accreditation, reducing any negative effects that Brexit might cause. Authorised Economic Operator (AEO) status is an internationally recognised quality mark that shows your business’s role in the international supply chain is secure and has customs control procedures that meet UK and EU standards. The company’s product portfolio currently embraces minerals and


premixes for livestock and companion animals, young animal feeds, speciality feed additives and animal health products, supported by a range of services, including the UKAS ISO/IEC 17025:2017 accredited analytical services facility. It is part of the global Trouw Nutrition business with 8000 colleagues and 70 manufacturing plants worldwide. Research is at the heart of the business and alongside its own research facilities, it maintains close links with research establishments across the globe and can draw on a wide network of expertise.


and big data to sustainably improve feeding and farming practices, enhance animal health, and meet production objectives. Minimising the impact on the environment while making animal husbandry more efficient, predictable and rewarding with NutriOpt, Trouw Nutrition’s innovative, digital platform delivering integrated solutions to support sustainable precision farming for optimal animal performance and business success.


Feed Safety & Quality: Feed Safety as a pre-requisite for safe,


sustainable food production with a focus on sustainable feed production by maintaining the nutritive value of raw materials, co-products and feed, preventing Salmonella contamination in the feed chain, reducing mycotoxin prevalence in feed and improving feed mill efficiency and operation excellence.


Sustainability is part of our business model and Nuterra is the


Nutreco-wide sustainability programme. A new RoadMap towards 2025 will soon be introduced with clear ambitions in three core impact areas: Health and Welfare, Climate and Circularity and Good Citizenship. All this may seem rather removed from a grain trading business


set up in a Derbyshire Mill 150 years ago, but it demonstrates the vision of the original Wright family to build a business to help farmers become more successful. Local roots have become global outreach but the core value remains unchanged.


FEED COMPOUNDER JANUARY/FEBRUARY 2021 PAGE 35


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