of the cost of packaging in jute or paper sacks; in relation to the price of feed in the 1960s, this was an attractive proportion of the average cost of feed. Steel holding bins of five or ten-ton capacity were supplied to customers, initially on easy financing terms. Bulk production within the mill and bulk delivery of feed to farm,


Above: One of the early bulk delivery lorries with 1960s livery with Andy Monteith, driver and Herbie Cockburn, transport manager


buying their feed, with the enhanced ease of handling in bulk rather than in sacks. Even more critically, they appreciated the discount of £1.50 per tonne that the mill was able to provide because of the elimination


in particular, gradually transformed the competitiveness of mills situated in close proximity to their customers’ farm businesses. The bulk lorries were expensive and our cost of delivery to the local trading area was impressively less than for mills situated in Belfast, seventy miles away. To illustrate this simply, our bulk lorries could deliver three or even four loads of feed per day, whereas the Belfast lorries could deliver only one load per day. The terms of trade emphatically tilted in our favour. The story concludes in the next issue of Feed Compounder with


the further development of the family business before its eventual sale to Fane Valley.


Kemin Industries is reporting marked growth in market share of amino acids for ruminants just one year after launching KESSENT®


its methionine product range, for customers in the EMENA (Europe, Middle East, North Africa) region. “Every day, Kemin feeds more than 400,000 milking cows in the


EMENA region with our solutions, and we are seeing increasing interest – via customer requests – for our methionine and lysine supplements for use in dairy sheep, goat and beef cattle daily formulations,” said Diego Martinez del Olmo, Product Manager – Amino Acids, Kemin Animal Nutrition and Health – EMENA. “The work we have conducted over the years has focused on the need for amino acid implementation in every ruminant diet, which is clearly proving beneficial, as we are now in partnership with more than 200 customers to ensure that ruminant diets are formulated with amino acids.” The KESSENT product range, which was born from the company’s


expertise in encapsulation technology, completed the business unit’s Ruminant Essentialities portfolio. “Kemin pioneered the entire amino acid balancing concept. Today,


we are reaching and perfecting the next level in ruminant nutrition through extensive services, solution offerings and technical expertise,” said Javier Mateos, Senior Ruminant Business Manager, Kemin Animal Nutrition and Health – EMENA. “The amino acid balancing concept strongly relies on rumen-protected Lysine, LysiGEM™, a product fully based on our proprietary technology. By launching KESSENT, we have a complete amino acid balancing solution,” said Mateos. The KESSENT product range includes KESSENT®


M, claimed


to be the best source of metabolizable methionine due to a unique encapsulation and core technology, and KESSENT®


MF, a pellet-


stable, rumen-protected methionine available in Liquid, Dry and Arome Dry forms. The KESSENT MF product range is, according to Kemin, a novel, cost-effective methionine solution for high-temperature feed manufacturing processes and the only solution to prevent rumen degradation and meet methionine requirements. In the past decade, the dairy nutrition industry in the EMENA


region has realised that a close working partnership between customer and company – in combination with the right solutions and technical


Kemin Industries Sees Significant Market Share Growth in EMENA Region ,


expertise – is necessary for successful nutrition implementation. Based on its industry knowledge and expertise, Kemin continues to serve the market with its range of leading products and services. With its five-step evaluation process, Kemin Animal Nutrition and


Health – EMENA offers customers reliable guidance by using data from different scientific studies conducted in various universities around the world. These studies have provided consistent results with regards to stability and reliable matrix values. “Our goal is to continue expanding our solutions offering so we


can address the needs of our customers and deliver essential nutrients for their animals as sustainably, efficiently and effectively as possible,” said Mateos. To achieve this, Kemin Animal Nutrition and Health – EMENA


has broadened and strengthened its team of experts and created a digital Lifelong Learning platform for customers to share knowledge, insights and expertise. “Our platform has three main goals. First, we want to generate,


adapt and transfer new scientific insights for the most profitable implementation on the farm – not just at the theoretical level. Second, Kemin will provide customers with the continuous training and support that is crucial to achieving their best results. Lastly, we will make sure every product application is tailored to our customers’ specific needs, which is only possible when we work in close partnership. This is critical to our customers’ success which, in turn, becomes our success, as well,” said Mateos. As Kemin Animal Nutrition and Health – EMENA sees changes


in customer priorities across the entire region, it is adapting its own strategy. In 2021, Kemin customers will have an expanded portfolio of products and services, with particular focus on environmentally responsible production. These solutions will address nitrogen excretion, CO2


, carbon footprint and animal welfare while supporting customers


with the necessary calculations and evaluation. Kemin’s sustainable solutions impact customers and the environment by reducing nitrogen and phosphorus excretion, along with improving responsible raw material usage – beneficial not only for lifecycle analysis and animal welfare, but also for milk producers and end-users.


FEED COMPOUNDER JANUARY/FEBRUARY 2021 PAGE 27


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