Luxury and tradition
As the original yachting company founded in 1782, Camper & Nicholsons has built its brand by providing a 360-degree service to yacht owners and charterers, including new build project management, sales and purchase, charter and marketing, yacht management, and insurance services
B
uilding on 240 years of celebrated heritage, the Camper & Nicholsons name is synonymous with excellence, luxury, and tradition. Camper &
Nicholsons has the most illustrious history of any brokerage firm and is the exclusive central agency of some of the most luxurious and famous yachts in the world.
The expansion to the US
With 12 offices around the world, Camper & Nicholsons continues to see the US as key to its core business strategies for 2023 and beyond. Buoyed by the strength and resilience of the US luxury market, C&N is boosting its US leadership with the appointment of luxury brand expert Pascal Savoy as US Managing Director. A longtime luxury industry professional, Savoy will head C&N’s trio of US offices in Miami, Fort Lauderdale and Palm Beach while enhancing and expanding the company’s robust range of services.
Positive signs of resurgence in the sailing yacht market
In recent years, the sailing yacht market has gone through a tumultuous period; with declining demand in new builds, the number of active sailing yacht builders has reduced significantly due to this lack of business. While the new build sailing yacht market represents just a small fraction of the overall superyacht market
Sailing yachts designed for cruising are also becoming more popular due to a younger generation entering the market. As Maël Fiolet, sales advisor at Camper & Nicholsons, adds, “A lot of clients are new to sailing but they are attracted by the lifestyle sailing yachts can offer, such as cruising without the engine running. Modern designs also provide much more interior volume and sail well downwind, as opposed to older designs with narrow hulls built for upwind performance.”
– accounting for just 5.9% of the 2023 global order book – recent activity in the segment provides cause for optimism.
Arne Ploch, senior sales broker at Camper & Nicholsons, has observed a shift in the sailing yacht market. “Over the last 10 years, new build sailing yachts became very racing focused, making them super expensive and deterring a lot of clients,” he explains. “I think the racer-cruiser trend is declining because superyacht racing is so dependent on ratings and participating is very expensive – there are less yachts attending the superyacht regattas every year. Clients that want to race are buying smaller one-class yachts and having a big yacht for cruising.”
This evolving demand has translated into some interesting developments and innovation in the sector, with some very large projects being built in the 80m-plus size range. Sailing yacht designs are also incorporating more features traditionally found on motor yachts.
Emerging trends in the superyacht market: from design to sustainability The superyacht market is constantly evolving. There are many different factors that can contribute to changing trends in the market, from a shifting demographic of owners to technological innovation.
In terms of design, many clients are starting to request yachts that blur the lines between interior and exterior spaces. There is an increase in the demand for better experiences onboard, from outdoor
ONBOARD | SPRING 2023 | 31
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