YACHT MANAGEMENT COMPLICATED ROLE
The fundamental services typically provided by yacht managers have not changed in the past five to ten years. But yachts have become bigger and more complex, legislation and compliance has increased. Crew numbers have grown and there is a new generation of yacht owner, one that wants to travel extensively and use their yachts as platforms for adventure.
These are all factors that have reshaped the way the typical yacht management services are provided and have diversified the type of tasks that a yacht manager is required to do. That said, technology continues to advance and provide all of us with solutions to increase efficiency and maintain a sustainable workload, whilst still delivering a consistent high-quality service.
USP
Yacht managers live in a commercial environment crowded with healthy competition. They strive to set themselves apart from others who carry out the same service each highlighting their ‘elevator pitch’ or unique selling points. While many yacht management companies started life as spin off departments of brokerage houses, one stands out as having reversed that trend. Hill Robinson came into existence when Nick Hill and Niall Robinson specifically created a company in 2000 to manage the complexities of large yachts, bringing owners the technical solutions they were asking for. When they were created some 20 years ago the company’s elevator pitch was their complete and utter independence from the pressures of sales brokerage dealings. They sought solely to handle safety, security, operational, accounts, crew, maintenance, and environmental concerns. While the brand has stayed true to that ethos as it has grown to operate 12 offices employing over 250 worldwide, the waters have become slightly muddied by its very close cooperation with the brokerage house Moravia Yachting, a brand they rescued from obscurity. Paul Cook summarises by saying, “With 22 years’ experience under our belts, experience in all facets of yachting, aviation and residential, and a truly follow the sun network of offices across four continents, Hill Robinson’s key differentiator is that we always remain approachable and flexible, putting our own hands-on yachting experience at the heart of the services that we provide to our clients.”
“Independence and transparency is key for JMS,” says Franc Jansen at JMS Yacht Management. “We do not involve ourselves with sales or chartering, there is no conflict of interest. Our job is to simply manage the yachts. It helps if you have a good team, and we do. Our diverse team bring experience from the commercial and yachting sectors. We find this a vital component when dealing with refits, conversions and new builds. Then we have the ex-captains and engineers who understand the operational side of the business.” Jansen continues, “We also make sure we have a low number of yachts per manager, so each yacht and each yacht owner gets the attention they each deserve.”
Bluewater offers a complete one-stop service. The Yacht Management division covers all aspects of vessel operation, which can be applied as a package or in a modular manner. Bluewater supplies all services in-house, from DPA, safety and security
systems, crew management, finances, and technical support to their dedicated superyacht training school. This means that yachts, owners, and crew are taken care of from start to finish.
Alma offers a different approach to yacht management in that it operates a ‘Cloud Platform’ where superyacht owners, captains, crews, and companies can easily work together even if they are in different geographical regions. Using intranet and extranet based software the company’s virtual office grants remote access to the yacht management team, documents, reports, and 24/7 support. “This,” Macri says, “allows full control over yacht data and allows use of tools that include a helpdesk and e-learning, as well as integration and customisation options.”
Jansen from JMS adds, “Our USPs? Independence , transparency and experience. I’ve been in this industry for many years and I believe we probably have the strongest, most capable and highly qualified team in the yachting industry. We have a good spread of offices too, in Monaco, Palma, the UK and we opened our Fort Lauderdale office in September 2022 and the team is already growing there. We also have team members placed in the Netherlands, Italy and mainland Spain so we are always close to the yachts and shipyards.”
ALMA MANAGEMENT Alma offers a yacht management platform, where they offer complete yacht management solutions specialising in maintenance , crew management , ISM, and documentation using their comprehensive software and expert assistance from seafarers, engineers, and accountants. They have developed an innovative , dynamic, and data -driven yacht management platform and are constantly working to promote and implement the best technology and innovation practices in a collaborative, open, and transparent manner. The software revolutionises how people manage their yacht-related activities by offering a fully configurable , collaborative , and digitally secure web and mobile application. The yacht management software streamlines daily yacht operations so that crews can utilise their time effectively and owners and captains may benefit from higher levels of consistency in service. For more details Tel: +33678927318 or visit
www.almayachting.com
ONBOARD | SPRING 2023 | 155
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