Q&A
A digital print revolution in the making
Snuggle was the first decorator in the UK to install the OvalJet. Here P&P editor Melanie Attlesey speaks to company director, Shabbir Maimoon, to get his thoughts on the new digital printing carousel.
Q
When was the OvalJet installed and how did you find the
A The OvalJet was installed in the middle of November last year and considering we were in the middle of our peak season and also trying to tackle the restrictions imposed due to the COVID-19 pandemic it’s a wonder we managed to get it installed!
installation process?
The team from Adelco were incredible; some days working 16/17 hours in order to liaise with everyone involved both in China and USA. It was a worldwide effort! Adelco handled the whole install amazingly; the team were conscious how critical and important it was to complete the install as soon as possible, as well as being mindful of the ensuing chaos all around them!
Q
What were the driving factors behind your decision to purchase
A Speed was a really big factor which influenced our decision to purchase the OvalJet. We are currently achieving easily between 180 to 200 full pallet dark garment prints per hour which is incredible. There is no smell to the pre-treatment and it prints the pre-treatment exactly where you’re printing to avoid any unsightly staining. Many people still don’t believe that digital printing can be as good as conventional screen printing, however with the OvalJet that is no longer the case.
the OvalJet? Q
A We’re currently seeing a saving of around 22% in ink due to the lower ink costs which is massive for us. The increased hourly output enables us to
| 40 | April 2021
What advantages has the OvalJet brought to your business?
The Snuggle team with the OvalJet
get through more prints efficiently and quickly with quicker turnaround times for our customers. Combining both the ink savings and increased throughput this allows us to be more competitive on multi-colour smaller bulk runs of between 200 to 1,000 garments. We’re able get through a lot more per day which has allowed us to reduce overheads and costs in labour so it’s already been a huge benefit to us in a relatively short period of time.
Q
A It’s not the easiest direct to garment printer out there and there is a learning curve as would be expected with any new equipment, but once you get to grips with a slightly different way of working it’s not difficult to use. There was fair amount of training which Adelco did with us over a week to learn the new processes, way of working, set-ups and calibrations, but like anything you never stop learning.
How easy is the OvalJet to operate? Did it require much training?
The OvalJet was installed at Snuggle in November
www.printwearandpromotion.co.uk
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