Focus on Corporatewear


2020 saw a rise in homeworking as a result of the COVID-19 pandemic


Homeworking Q


With homeworking on the increase during the last 12 months have you seen this affect corporatewear sales?


LW: There’s long been a move towards a more casual working wardrobe, ties have been gradually replaced by an open neck look, chinos and jeans have been taking the place of a formal suit etc., but


| 26 | April 2021


vs. office working


A report carried out by Microsoft Surface and YouGov, found that around 87% of employees reported that their businesses have adapted to hybrid working. But where does this leave corporatewear sales? P&P editor Melanie Attlesey speaks to Lucy Woodward of Disley, Mark Dix of The Outdoors Company and Laura Taylor of Henbury to find out.


the increase in homeworking has vastly accelerated this change. Whether it’s a permanent change or whether we’ll see a shift back to formality when restrictions lift and there’s a more widescale return to office working, remains to be seen.


MD: With more and more people now working from home as a result of pandemic, we’ve seen an upward


trend in businesses wanting to reward or incentivise employees with personal gifts; this could be a co-branded fleece or bag from one of our many sought-after brands. On a general note, our corporatewear sales have remained strong, especially through winter, with many of our brands such as The North Face, Rab or Patagonia continuing to be in high demand.


www.printwearandpromotion.co.uk


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