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Industry News


Chadwick’s announces investment in future plans and clothing ranges


D


uring 2020, Chadwick’s expanded its UK warehouse capacity and employed new members of staff. Now the company has announced further plans to invest in the future.


These include an upgraded operating system to increase speed, accuracy and visibility throughout the ordering and dispatch process, and continued investment in UK held stock. And as online shopping trends proliferate, Chadwick’s will be creating even more digital marketing assets to support customers. A particular focus on video content creation is planned for this year. Plus. an on-location photoshoot and subsequent all-encompassing new digital and printed catalogues are in the pipeline.


Product development also continues to take precedence. Taking inspiration from sport, fashion and retail, Chadwick’s


continues to pursue the development of innovative fabrics, concepts, trims, panel confi gurations and designs to drive the school sports and teamwear sectors onwards. Two of the most popular ranges in each of those markets, the Edge performance teamwear range and the iGEN school games kit range, will see several new styles additions throughout 2021.


Building upon the strengths of the Edge Teamwear range, Chadwick’s will launch another two styles this year. The fi rst is a contemporary wadded 3/4 length Touchline Coat, with a fi shtail back opening. A new Hybrid Skinny Pant will also launch later this year in black and navy, with an engineered waistband and self-colour Edge prints on the lower legs. This premium product will be made from a combination of fabrics and textures for optimum comfort, fi t and performance, plus some practical zip pockets too.


The current four-piece iGEN school sports and games kit range consists of a Unisex


The Big Promotional Trade Show announces revised show dates


F


ollowing the government’s announcement that events should be able to take place from June 21, the Big Promotional Trade Show has announced revised show dates for 2021/22. Showcasing many of the industry’s leading companies, the exhibitions will feature 60 of the top suppliers of promotional merchandise and services from the UK. Dates will be as follows:


• September 22, 2021 – London Heathrow – The Big New Products Trade Show. The Buckingham Suite, Heathrow/ Windsor Marriott Hotel, Ditton Road, Slough SL3 8PT


• September 29, 2021 – Manchester – The Big New Products Trade Show. Manchester United Football Club, Sir Matt Busby Way, Stretford, Manchester M16 0RA


• October 21, 2021 – London Elstree – Promotional Showcase The Village Hotel Watford/ Elstree, Centennial Park, Elstree WD6 3SB


• March 10, 2022 – Glasgow – The Big Promotional Trade Show Glasgow Crowne Plaza Hotel , Congress Road, Glasgow G3 8QT


• March 16, 2022 – Dublin – The Big Promotional Trade Show Red Cow Moran Hotel, 22 Naas Road, Fox-And-Geese, Dublin 22


• April 13, 2022 – Manchester – The Big Promotional Trade Show Manchester United Football Club, Sir Matt Busby Way, Stretford, Manchester M16 0RA


• April 27, 2022 – Surrey – The Big Promotional Trade Show The Esher Hall, Sandown Park Racecourse, Portsmouth Road, Esher KT10 9AJ


Visitors will experience a range of new products and services. Registration opens shortly.


| 16 | April 2021 F A new Skinny


Trackpant and a 1/4 Zip Tracktop set join the iGEN range


Polo, Female Polo, Short and Skort in 10 stock colour combinations. The range will be complemented this year with a Skinny Track Pant and colour combination 1/4 Zip Tracktop set, which are available to buy as separates.


The iGEN Skinny Pant will be constructed using a lightly brushed-back full dull fl at knit fabric combined with zip pockets and rib panelling at the calf.


The new iGEN 1/4 Zip Tracktop will utilise the same fabric but will be available in select iGEN colour combinations.


virtual.drupa to happen this month


rom April 20 to 23, the Conference Area of virtual.drupa will feature a top-class, English-language programme focusing on the global trends of artifi cial intelligence, circular economy, connected consumer and platform economy. International industry experts, brand owners and speakers from vertical markets will provide valuable knowledge transfer through best cases, keynote speeches and panel discussions. Two parallel live streams will offer visitors the opportunity to participate fl exibly in the conference presentations between 10am and 6pm CET. For participants around the world, these will also be available 24/7 on demand in a video library. The conference programme will kick off with keynotes from three top international speakers on each of the four days: Two presentations by Wall Street Journal bestselling author and consultant Michael Gale will focus on artifi cial intelligence. In his keynote speech, James Sommerville will illustrate the great importance of product design in driving innovation and fostering growth. Dr Gabrielle Walker will address sustainability issues, such as sustainability and energy consumption.


These will be followed by the daily programme in two streams by the English-language daily programme of the fi ve drupa special forums drupa cube, touchpoint packaging, touchpoint textile, drupa next age and 3D fab+print. An international network of industry representatives, associations and competent partners guarantees a cutting-edge agenda. The speakers will highlight relevant content and growth potential in the various sectors, focus on global trends and provide exciting insights.


www.printwearandpromotion.co.uk


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