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popular John Wick and Now You See Me film franchises. The heart-pounding thrill of the new world’s-first rides are delightfully counterbalanced by rich storytelling, deeply immersive interior spaces, and vibrant environments. In collaboration with our partners at MOTIONGATE Dubai and FORREC, we developed clever ways to weave interconnected storylines in and around a dazzling- built world that is both grandiose in spectacle and intimate in detail.”
Representing purpose driven progression FORREC recently unveiled its new branding and visual identity across all platforms, spotlighting its vision to “fulfil the world’s dreams for recreation, fascination, and togetherness”. Aligned closely with FORREC’s strategic vision, its new modernised look is said to represent its continued commitment to growth and innovation, the evolution of its core brand values, and its dedication to providing unparalleled experiences. FORREC's brand evolution includes: New Logo: The FORREC logo is inspired by its
brand essence, which focuses on imagination and highlights its innate ability to “be the dreamers and doers”. The bold weight of the text and stacked logo provide FORREC with a more modern, timeless, streamlined look which stands out conveying more of a presence much like its reputation in the industry. Stacking the logo is a playful nod to its name, which is an abbreviation for, “For Recreation”. New Brand Colours and Graphics: The multitude
of FORREC’s fresh new colour palette speaks to the spirit, flexibility, imagination, and uniqueness showcased in its work. “We’re leaders, sociable, innovative, diverse, and creative, through and through. Our graphic asset, the “FORREC pattern,” gives depth and movement to our brand and
SPRING PART 2 2022
Happy Magic Watercube - Image courtesy of FORREC
deliverables, highlighting our dedication to creativity, transition, and continuity,” says the company. To coincide with the brand refresh, FORREC
has launched a new website, reflective of the new visual identity (
forrec.com). Upgraded to provide a seamless user experience, the redesigned website showcases and celebrates FORREC’s creative new identity, spotlighting the inspirational destinations around the world it has designed. With a focus on its experience-centric approach, the site includes a diverse portfolio of FORREC’s work for clients including Universal Studios, LEGOLAND, Dubai Parks and Resorts, Chimelong Group, Triple Five Group, and Herschend Family Entertainment. Cale Heit, CEO and president, FORREC
comments: “Our brand refresh really captures the wonder and amazement of the experiences we create for our clients and their guests while reflecting on our broad project types and global footprint. Even though our logo is changing, our dedication to delivering on the vision and goals for our clients
John Wick
Image courtesy of FORREC
is unwavering; our ingenious know-how, ability to build unprecedented relationships, and produce exceptional experiences. will never change." As the world has drastically changed over the last
two years, the rebrand comes as FORREC continues to grow and adapt to ever-changing industry trends, meet clients’ and partners’ evolving needs, and better serve in-person, digital, or hybrid audiences through its vast service offerings.
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Images: ®™©2022 Lionsgate Entertainment Inc. and related companies. All Rights Reserved.
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