Industry Event
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Serious buyers and trade visitors converge at DEAL 2022
The 28th
edition of the DEAL show saw a massive turn out of serious buyers and quality visitors, from close to 100 countries looking for opportunities within the amusement and entertainment industry. With exhibitors including global FEC and theme park operators and amusement industry brands from 35 plus countries, DEAL was offi cially inaugurated by H. E. Buti Saeed Al Ghandi, Second Vice- Chairman of the Board, Dubai World Trade Centre Authority.
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bdul Rahman Falaknaz, Chairman of International Expo-Consults, organiser of the DEAL show, commented: “DEAL 2022 has always attracted quality and serious trade visitors from across the globe. Despite
the pandemic and global political environment, DEAL once again delivered another success story.” “DEAL 2022 is the reflection of the theme park and amusement industry and
showcases the latest concepts from across the globe. With a curated and proven business model, we have replicated the success story for 28 consecutive years,” said Sharif Rahman, CEO of International EXPO Consults. “The 29th edition will be one of the largest editions of the show and will propel the industry further ahead.” MENALAC’s Leisure, Entertainment & Attractions Conference returned for its fifth
edition in 2022, conducted alongside the DEAL 2022 show. This annual event gathers prominent thought leaders and stalwarts from across the industry under one roof. MENALAC also presented a Health & Safety capsule, focussing on innovations and the digitising of Health & Safety.
Exhibitor highlights Warehouse of Games closed a major deal with one of the fastest-growing FEC operators in Saudi Arabia, Asateer Entertainment during the DEAL Show. DEAL has
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always been a platform for strategic deals and partnerships, and Warehouse of Games is counted among the leading suppliers, designers, and technical support teams for arcades and amusement parks the world over, turning concepts into executable ideas - from landscaping solutions to installation-commissioning services and operations management. A partnership agreement between Al Hokair Group for Tourism and
Development and the entertainment brand Brass Monkey was also signed during DEAL 2022. The partnership will see Al Hokair Group develop a range of destinations across several regions where customers can enjoy Brass Monkey’s unique approach to entertainment and fun. Established in the United Arab Emirates, Brass Monkey has been combining good times with delicious dining featuring American and Asian dishes since 2020.
New launches After garnering positive feedback and conversion for new product launches globally, Embed once again championed two of its latest tech innovations at the DEAL Show. “We have a clear vision of the FEC of the future, and KIOSK+ is a product that will transform what FECs are willing to accept from their business solutions providers; no more space-consuming bulky kiosks,” said Renee Welsh, CEO,
SPRING PART 2 2022
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