the profile of the tourist markets, considering seasonality, length of stay, purpose of visits, origin and demographic profile. Water parks are a particular feature of these markets (examples include Siam Park in Tenerife and WaterWorld in Cyprus) which appeal directly to the holidaymakers in these markets.
Whilst in a very different part of Europe, Iceland adheres to the same rules. Lacking large-scale parks due to its smaller population, it is home to standout tourist-focused experiences such as FlyOver Iceland and the world-renowned Blue Lagoon both doing extremely well suggesting opportunities for further leisure developments.
Eastern Europe
As key population centres in Eastern Europe are engulfed by a conflict with limitations on inward and outward travel, we await the resolution to conduct our analysis. This said, with restricted border movements and a stronger need for escapism there are leisure opportunities for domestic investors in safer areas.
One group of countries stands out, however – the Baltics. Data indicates that despite the lack of theme
parks, Latvia, Lithuania and Estonia are showing the level of visitation per resident on par with Southern and Central Europe. With quite a few waterparks in key cities and on the Baltic coast, this shows a strong appetite for affordable leisure. With GDP per capita not dissimilar to Spain, Greece, Poland or Portugal, there are bound to be opportunities for good quality, appropriately scaled attractions.
Attractions in the island locations must pay special attention and provide an offer that appeals to the profile of the tourist markets, considering seasonality, length of stay, purpose of visits, origin and demographic profile.
International tourism levels, Islands 2024 Residents 3.1 Cyprus 76% 4.0 Malta 80% 8.0
Canary Islands
89% 12.4 Iceland 93%
Source: Eurostat 0
5,000,000 10,000,000 15,000,000 Available market, number of people 20,000,000 25,000,000 Tourists International tourists per resident
THE EXPERIENCE ECONOMIST: EUROPE EDITION 2025 | © LDP 13
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