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Asia
Looking Forward in Macao The investment in new entertainment offerings in Macao is expected to continue for another decade. A few announced projects highlight the large commitments and investments to diversify the entertainment offering. • Galaxy Entertainment Group is planning to 2027 as part of its Phase 4 development.
• Wynn Macau announced an investment of US$750 million in upgrades and expansions, including an entertainment and events centre expected to open in 2028.
The outlook for the growth of the entertainment
industry is very strong in Macao. Casino operators have returned to profitability, and there is a strong demand as well as government support for a diversified industry.
New Trend: Asia’s Fastest Growing Market: Women with Friends The Asia entertainment industry is seeing a dramatic shift in demand and visitation for theme attraction projects, and smart developers and operators are making adjustments in attraction design, storytelling and activations. The fastest growing leisure market for travel and entertainment experience is the Women with Friends (WwF)
OCTOBER 2025
most recent research on travel, women make up 64% of the leisure travel market globally, as women prioritise travel experiences above material goods. For theme parks, the fastest growing segment for visitation is millennial women (29 to 44 years old) and Gen Z women (13-28 years old). A significant shift is that these women are often travelling together with their female friends rather than with family. While these trends are global, Asia is seeing a rapid change as demographic and lifestyle shifts are occurring at high speed. • Rising Income: Women are enjoying rising disposable income, with labour force participation rates rising. Women are increasingly joining the workforce, earning income for discretionary purchases.
• Changing demographics: Women are marrying significantly later and having fewer children, allowing more opportunity for travel and personal experiences. The average age of first marriage in China has increased from 23 to 29 years between 2000 and 2025.
In
many Asian countries, fertility rates have fallen to well below population replacement rates.
• Shift in Spending to Experiences: Women have shifted their spending from material goods to experiences. Studies show the majority of high-value female consumers intend to increase their travel spending in the
next few years. The notion that women must only save for their family has changed, and women are willing to spend considerably for enjoyable and memorable experiences.
• Social and Shared Experiences: Women see theme parks as great places for socialising, having fun, eating together and sharing photogenic moments. Interactive and playful experiences that can be done together are well appreciated. Attractive and photogenic food offerings, from sit-down meals to themed desserts, are popular. Photo taking with theme characters and beautiful scenery is a very important part of the park visit, even more so than another thrill ride.
• Seeking Safety: Women appreciate the safety and cleanliness of theme parks, and operators are well advised to take these matters seriously.
There are great examples of operators achieving
financial success by targeting this growing segment. Hong Kong Disneyland World of Frozen is a beautiful, highly themed environment with strong female characters, storytelling rides and shows, which has been immensely popular. Themed food and retail outlets augment the dark rides and shows. Hong Kong Disneyland recently reported record profitability as a result of high attendance and high spending driven by the World of Frozen and new spectacular shows.
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