Western Europe
One of the world’s most mature attractions markets, Western Europe stagnated for years on the innovation front in comparison with new rising giants in Asia and the Middle East. No more! Over the past few years, the region has become a major hub of creativity, breeding groundbreaking concepts in the immersive and experiential space, as well as competitive socialising and IP group games like Monopoly Lifesized. Abba Voyage in London that has been making us feel like the future is here for over 3 years, is still going strong with near-full seat occupancy. Futuroscope in France has become a pioneer in immersive water park development with its newly opened Les Abysses de Lumière developed in partnership with Moment Factory as part of the 6,000sqm Aquascope.
IP integration continues to present opportunities. Holiday Park in Germany has been rebranded into Plopsaland Deutschland with €100 million investment announced in new areas, rides and an IP waterpark. Peppa Pig and F1 continue to expand. A new indoor park, Bommelwereld, based around Dutch comic characters Tom Poes & Olivier B is set to open in October. Moreover, the touring Minecraft Experience, the expanding Pac Man Live Experience and the announced Ubisoft Entertainment Centre in Montpellier mark the beginning of a new era - merging the worlds of gaming and attractions. Watch this space expand over the next few years.
Theme & Water Park Visits per 1,000 residents, selected markets 2,084
835 668 639 572 537 501
444 438 421 394 364 340 300 262 258 242 241 238 236
341 257 227
Source: LDP Database
THE EXPERIENCE ECONOMIST: EUROPE EDITION 2025 | © LDP 7
Denmark Netherlands Austria Sweden Slovenia Finland France Estonia Belgium Norway Ireland Poland Spain
Bulgaria Germany Lithuania Croatia Czechia UK
Western Europe Northern Europe
Central Europe & Baltics
Southern Europe
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