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Outside the Lines


Soaking in the Magic: Interactive Storytelling in Modern Parks


According to Leonardo da Vinci, “Water is the driving force of all nature.” It makes complete sense, then, that water would be a critical element in modern theme parks. J. Wickham Zimmerman, CEO of Outside the Lines, dips his toe in the water.


6


 statement, water is a vital part of our lives. It makes complete sense, then, that water


would be a critical element in modern theme parks,  Water features at modern theme parks serve


  experiential, environmental, and even financial   interactions with waterscapes can reduce stress and boost moods. In addition, interactive water play for children has been linked to improvements in motor  In the world of theme parks, then, where our firm


has deep expertise, there are plenty of physical and    importance of water in a themed environment.


Water-Based Storytelling That Enhances Engagement      areas within the venue. At a theme park in Buena Park, California,


 rockwork that surrounds a Mayan-themed roller


coaster. While the coaster is the main attraction,     themed ride, with reflections of the ruins and the  Other water features, such as streams, rivers


  connect related areas within the park. Just as a natural landscape would follow the flow of a river,  


Making Magic With New Technology Water features can also be ideal focal points for  especially if they offer scheduled themed or   


home of several adventure parks and restaurants, the literal center of all the attractions is the Illuvia       celebrate a special occasion.





     mimic or interact with them. While interactive water areas, like the waterfall


       


   


Keeping Guests Immersed & Engaged While water is just one element that contributes to  powerful. From spectacular entertainment and       to the narrative.


OCTOBER 2025


4


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