Asia
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What’s New in the Asia Region
Founding Partners of CY Strategic Advisory Ltd., Beth Chang and Chris Yoshii, highlight Macao, discussing a major new market trend for entertainment in Asia as well as other project updates.
M
acao SAR is one of the leading tourism and entertainment destinations globally. Tourism arrivals have increased nearly
15% this year and should surpass 40 million visitors in 2025, matching pre-pandemic levels. Gaming revenues are anticipated to reach some US$41 billion in 2025, which is equivalent to double the entire state of Nevada's annual gaming revenue. The Government of Macao has been promoting the diversification of the entertainment industry for nearly 10 years. The Macao Tourism Industry Development Masterplan, first released in 2017, promoted the diversification of entertainment as a key objective for the next decade. The masterplan strategic goals for non-gaming expansion were laid out to transform Macao into a World Centre of Tourism and Leisure by enhancing cultural, heritage and family-friendly experiences. The Masterplan was drafted by an international team led by Chris Yoshii as the project director and Beth Chang as the project manager. Although the COVID-19 pandemic delayed many projects, significant progress has been made to expand entertainment options in Macao. In
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new 10-year concession agreements requiring MOP130 billion (~US$16.1 billion) in non-gaming investments. These commitments have led to a wave of new attractions opening in the past two years, with more on the way. • teamLab SuperNature, opened in May 2023 at The Venetian Macao, is a permanent, 5000-square-meter digital art space filled with interactive media installations.
• Harry Potter: The Exhibition (semi- permanent) is in The Londoner Macao. The 3,000-square-meter immersive exhibition is part of a global touring exhibition and has been in Macao since December 2023.
• Illuminarium Macao is located in Wynn Palace, is relatively small at 1,000 square meters, and has an educational focus. The museum opened in January 2024 with a
• The Martial Arts Arena at Grand Lisboa Palace Resort Macao opened in January 2024. It is a gamified journey where visitors go through seven interactive stations to learn
about martial arts mastery.
• The City of Dreams Macao spent five years revamping its signature show, The House of Dancing Waters. The reimagined show offers lighting and projection upgrades, and a pre-show performer interaction. The 2000-seat venue was overhauled to improve visibility from all seats and to create a more choreographed, interactive experience. The show opened in May 2025 and runs five days a week with one to two shows per day.
• Macau 2049 is a brand new 80-minute multimedia residency show at the MGM Theatre, having premiered in May 2025. The MGM Theatre features 900 square meters of 4k ultra high-definition LED screen and dynamic theatre staging and sets. The seating capacity is up to 2,000 people, with the current dinner seating capacity of about 900 seats. The performance showcases traditional Chinese art forms, such as Peking Opera, Lion Dance, Martial Arts, etc., through modern technology.
OCTOBER 2025
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