Staycation: Domestic stays in registered accommodation per resident, selected markets 3.3


2.4


2.4 2.0 1.7 1.0 0.8 0.8 1.8 1.8 1.7 1.6 1.6 1.7 1.5 1.5 1.2


Source: Eurostat


With well-known international tourist giants such as France and the UK, but also a lesser visited Germany, the stay-cation market is often overlooked. While the level of domestic travel per resident is way below Northern Europe, high population counts translate this into vast numbers of domestic stays in accommodation. Germany leads the way with 147 million registered domestic overnight trips with France and the UK not far behind. The value of domestic tourism in these 3 countries is comparable to the rest of Europe combined. Whilst domestic travellers tend to


spend less than international, there are significant development opportunities for short-break leisure- anchored resorts and nature related tourism.


Interestingly, Austria registers the highest level of total tourism per resident in Western Europe (4.6 registered overnight trips per resident per annum, 3.1 of which are generated by foreign residents) due to sizeable international tourism to the Alps. Yet, apart from ski resorts, there is little tourism development suggesting opportunities for adjacent attraction types and key arrival hubs.


Domestic tourism volumes in 2024: registered stays, million


Remaining Western Europe


76


Northern Europe


56 Spain 72 Germany 147 127 France 379 million Source: Eurostat and ONS 8 THE EXPERIENCE ECONOMIST: EUROPE EDITION 2025 | © LDP 106 UK


Southern Europe


165


Central Europe & Baltics


80


Iceland Norway Sweden Finland Denmark


France Germany Netherlands Switzerland Ireland UK Austria Belgium


Northern Europe Western Europe Southern Europe


Central Europe & Baltics


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