The fundamentals Aquascope, Moment Factory Nordic countries


Scandinavia has a long tradition of theme and water parks, with some of Europe’s most recognisable and best-loved destinations. The region’s urban parks such as Tivoli Gardens, Liseberg, Gröna Lund are not just visitor attractions – they drive tourism, fill hotel rooms and are beloved by locals drawing repeat visits year-round. Interestingly, and at odds with the trend in most parts of the world, this region appears less hungry for international IPs focussing instead on regional titans like Moomins, Astrid Lindgren characters, Lego and Norse mythology.


For countries with relatively modest populations, the Nordic region punches well above its weight, recording some of the highest per capita visitation rates in Europe. Denmark leads the pack by some distance, with Sweden, Finland, and Norway all ranking in the top ten. This is driven by the exceptionally strong park supply, supported by robust domestic tourism and high staycation rates. Many parks are integrated


6 THE EXPERIENCE ECONOMIST: EUROPE EDITION 2025 | © LDP


entertainment resorts, offering hotels, cabins, and a range of accommodation types to encourage longer stays and establish holiday destination status.


Sustainability is a defining trend across Nordic parks, embraced widely throughout the region. Many attractions have integrated renewable energy, recycling programmes, and sustainable procurement into their operations, while food and beverage offerings increasingly focus on locally sourced, organic and seasonal produce. Notable initiatives include Liseberg’s use of wind power, Gröna Lund’s shared solar park with Kolmården and Skara Sommarland, and Fårup Sommerland’s focus on organic, seasonal food and beverage, but these are just examples of a much broader movement. Across Scandinavia, parks are taking sustainability seriously, not just as an ethical responsibility but as a commercial strategy. Over time, these practices can help to reduce costs, boost F&B spends, and enhance guest satisfaction as sustainability continues to be a high priority consideration for visitors.


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52  |  Page 53  |  Page 54  |  Page 55  |  Page 56  |  Page 57  |  Page 58  |  Page 59  |  Page 60  |  Page 61  |  Page 62  |  Page 63  |  Page 64  |  Page 65  |  Page 66  |  Page 67  |  Page 68  |  Page 69  |  Page 70  |  Page 71  |  Page 72  |  Page 73  |  Page 74  |  Page 75  |  Page 76  |  Page 77  |  Page 78  |  Page 79  |  Page 80  |  Page 81  |  Page 82  |  Page 83  |  Page 84  |  Page 85  |  Page 86  |  Page 87  |  Page 88  |  Page 89  |  Page 90  |  Page 91  |  Page 92