MARKET REPORT: ASIA PACIFIC


Attendance growth vs. Revenue jump: which is more important? Growth in visitation at large theme parks will taper off over time as they reach maturity, but there remains plenty of room for improvement in admission yield and secondary in-park spending. Over the past five years,


those in Mainland China, have achieved exceptional progress in the level of attendance. However, to pursue stronger and better market performance, it is more important to stimulate per capita spending. This represents a future challenge for operator, which involves enhancements to marketing, food and beverage, merchandise and soft skills, rather than merely adding new rides.


theme parks in Asia, particularly


Industry’s desire for greener theme parks Countries around the world are grappling with the effects of climate change. In response, many nations are committing to environmental sustainability goals and zero carbon targets. In 2020, Chinese President Xi Jinping proposed that China would strive to achieve a “carbon neutrality” goal by 2060. In response to the fact that theme parks typically require a lot of energy and resources, the market and theme park industry are beginning to adapt to remain futureproof, and are increasingly interested in the green initiatives to stay eco-friendly and minimise their environmental footprint. For instance, Universal Studios Beijing was the first theme park in the world to be awarded LEED-certified status, which signals


the beginning of a new chapter in green theme parks.


Hope for recovery in 2022 Steady recovery observed to date in the Chinese market could be interpreted as a glimmer of light for the industry. AECOM are of the opinion that once the pandemic is over and travel restrictions are lifted, theme parks will continue to serve as a source of happiness in people’s lives, continuing to create unforgettable and long- lasting memories for all. The recovery outside of China will likely


take longer to achieve with a return to norm in 2023.


Chimelong Marine Science Park


PARK WORLD Handbook & Buyer’s Guide 2021/22


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