MARKET REPORT: ASIA PACIFIC
(2020 Drone Show) China Dinosaurs Park, China Changzhou
parks have relied heavily on OTA (third- party agents) channels, which diminishes admission yields and profits.
Short-distance travel and edutainment elements prevail on the market Short-distance trips around the bigger metro cities have become the most common form of domestic travel. Parks offering attractive packages that include theme park admission, hotel accommodation, and bundles with other smaller attractions, are seen as the most popular choices. Therefore, parks with a strong and diverse portfolio of multiple attractions clearly have an advantage. On the other hand, a number of theme
parks were focused on adding educational programs and activities to attract more local school tours and families. This proved to be successful, particularly in the tier one and two cities.
Technology advancements drive the industry to improve efficiency In reaction to the widespread capacity controls, advanced online booking for tickets and queuing systems became common in China. Aside from that, mobile
payments and touchless payments achieved almost 100% implementation in the Chinese theme parks due to linkage with widely used payment platforms such as WeChat pay, Alipay, and so on. Some measures have been, or plan to be, incorporated into the daily theme park operations even after the normalization of the pandemic situation, which has a positive impact on the growth and development of the industry. The widespread use of advance ticket
sales online systems has had a positive impact on parks to improve efficiency and to predict and monitor visitor patterns in the park. This also helps balance out the crowds within the park and helps promote the sale of annual and seasonal passes, which previously were not particularly popular in China. The pandemic situation has also
encouraged operators to invest in launching their exclusive, official online booking systems, integrated with widely used sales channels. This may become a game- changer in terms of theme park admission sales distributions. For years, China’s theme
Innovations are occurring in adopting drone technology and enhancing guests’ night- time experiences The technological changes in the theme entertainment industry will play an increasingly important role in marketing, content creation, and park operations. Another technology that has had a profound impact on theme park operations is the use of drones, which open up a greater number of possibilities for creating more immersive visitor experiences and interactions than transcend the boundaries of traditional forms of night-time experiences, such as next-generation sound and photovoltaics, fireworks, and water curtain fountains.
Looking Ahead Throughout 2020 and the first half of 2021, most major pipeline parks strived hard to maintain their construction schedule as much as possible, although delays were always inevitable. Looking ahead to the second half of 2021, Beijing Universal Studios - China’s second mega international IP theme park – will open to the public. The park is currently in the midst of its pre- opening season, welcoming residents and industry experts alike to experience the park first-hand. Another notable opening later in 2021 or 2022 will be the Zhuhai Chimelong Marine Science Park, a major expansion to the extremely popular Chimelong Ocean Kingdom themed entertainment resort in Southern China. This signals high expectations as to consumption power and willingness are still strong and once the pandemic is over they will be ready to satisfy the pent up demand.
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PARK WORLD Handbook & Buyer’s Guide 2021/22
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