MARKET REPORT: ASIA PACIFIC


The holographic theatre Qu Yuan, Fantawild Oriental Heritage Park, China Jingzhou


China leading and uneven recovery 2021 Market Outlook and Trends: Asia Attractions Industry


Article provided by AECOM vice president, Chris Yoshii, senior economist Daisy Long and associate director, Jodie Lock in September 2021.


A 32


s the first region to be hit by Covid-19 in 2020, Asia’s theme park industry was the first to


react, learn lessons, and adapt to a new normal. The recovery from the Pandemic has differed significantly between countries and regions. The ability to control the Pandemic has been the key factor in attractions reopening to visitation. In early 2020, Asia became the first


market to be hit by the devastating Covid- 19 pandemic. Asia’s theme park industry


suffered heavy losses as a result of a sharp drop in tourism and widespread park closures. While outbreaks in China drew attention as the original epicentre of the pandemic, swift and strict government measures brought matters under control, retrospectively with relative ease and high success when compared to other major markets impacted further down the line. Such swift action meant that, on balance,


Chinese theme parks saw relatively smaller declines in attendance in 2020,


with park re-openings enabling a steady recovery in visitation as the year progressed and into 2021. That being said, major Chinese parks


adopted a value-driven approach in encouraging visitors to return, with ramped up marketing campaigns and huge savings on ticket prices observed across the board. Park operators also needed to adapt to new business models and innovative ways to operate in order to survive in the face of capacity restrictions and other control


PARK WORLD Handbook & Buyer’s Guide 2021/22


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