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MARKET REPORT: MIDDLE EAST


adventure and activity-based attractions, began late last year with implementation scheduled to commence in Q2 or Q3 2021. The project will include a four-star hotel and a five-star hotel, as well as a yacht marina, an integrated residential neighbourhood, and educational, health, and entertainment facilities. As reported last year, disappointingly,


there have still been no further announcements since November 2017 on the Oman Botanic Garden that was designed by a team led by Grimshaw Architects for a 420 hectares site 35 km north of Muscat and the project must now be assumed to have been cancelled.


Summary The number of live leisure and entertainment projects across the GCC continues to surprise, though it’s clear that the full economic impact of the coronavirus crisis has yet to be realised in the region. While the scope and rate of progress of many of the projects described above may, therefore, still yet be materially impacted and projects even cancelled, there is a determination, optimism and underlying necessity to diversify the


Mall of Oman


region’s economies that hasn’t changed. The number of new mega-projects in the region that are still in the very early stages of development and the proposed scale of investment is impressive. The opportunities these are creating for the Middle East leisure & entertainment industry are huge. Also of note is the sheer number of new


leisure attractions that continue to open in the UAE even though, from a resource perspective, the focus in the UAE must be on delivering an amazing Expo 2021. No other country in the region comes even close to matching the variety and diversity of new attractions opening in the UAE. In Qatar, of course, the focus is on delivering all of the infrastructure required for FIFA 2022, which it is clearly well on track to do. The biggest trend in the region, however, as reported last year, continues to be the new, mega-city projects being developed by Saudi Arabia, Kuwait and Oman, of which leisure will clearly be a key component. That said, where Saudi Arabia really


stands out this year is for the progress its making on all of its mega-projects and the can-do attitude its fostering as it sets out to


build its own unique leisure and tourism strategy and offerings. As an example of the amazing process of change that’s underway in the Kingdom, this is the first year that cruise ship itineraries now include stops at Red Sea and Arabian Gulf terminals in KSA. The absence of any new leisure project


announcements throughout the whole region over the past 3 years in noteworthy but, overall, there is no doubt that based on the project pipeline across the region as a whole, despite the setbacks being suffered due the coronavirus pandemic, that the leisure & entertainment industry in the region is still one of the fastest growing in the world and promises to be for many years to come. Phil Taylor is the managing director of


Team Leisure Consulting (www.team- leisure.com), a specialist leisure-consulting firm that was founded in the UAE but is now based in France. Team Leisure’s services include market analyses and feasibility studies, project development services and operational consulting services to the owners, developers and operators of leisure businesses worldwide.


PARK WORLD Handbook & Buyer’s Guide 2021/22


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