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UEC Preview
Where interactivity meets sustainability
Houba City: Urban Entertainment Centre (UEC) from BoldMove Nation defines a new era of post-pandemic retailtainment. In the first of a three-part series, Benoit Cornet, founder of BoldMove Nation tells Park World exactly what makes a UEC different from a FEC.
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Beniot Carnet (left) with business partner Andj D’Hondt
SUMMER PART 2 2021
ess than six months after launching its Houba World family entertainment centre (FEC) format, BoldMove Nation wants to shake up ‘retailtainment’ with its new Urban Experience Centre (UEC) concept.
Attempting to define a new location-based entertainment model is a tough call – or a bold move you might say. But that’s what BoldMove Nation has set out to do with the Urban Experience Centre. And in close cooperation with licensing partner Mediatoon Licensing, it’s got an engaging intellectual property (IP) on board. The central characters at Houba City will be the Marsupilamis. These cute and instantly
likeable, leopard like creatures are well known in the Benelux countries and beyond, and already popular with guests at Parc Spirou in Provence, France.
Furthermore, the UEC concept is expected to appeal to parents looking for more active and fulfilling entertainment experiences than they would find in a typical FEC.
Visitor centric experiences Whereas Houba World is designed as a small theme park focusing mostly on fun, Houba City will be a place where family members can challenge themselves and develop personal and
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