Ticketing, Cash Handling & Access Control
Steps to simplify the process
Sherry Howell, brand engagement director, CenterEdge Software, says that if you make it easier and enjoyable for guests to do business with you, you’ll be one step closer to recovery.
and attractions in the last year, ticketing, access control, and cash handling processes have most likely all been affected. Having robust capacity management tools in place offers signifi cant benefi ts for guests and businesses when implemented successfully.
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A better guest experience Selling capacity-managed tickets online and through self-service kiosks gives guests control over their experience. Capacity management tools allow you to set the maximum facility and attraction capacities once in your software and automatically display remaining ticket availability onsite and online.
Online, guests can easily see how crowded your facility or attraction will be and select the time to visit that makes the most sense for their family. Additionally, guests purchasing tickets and completing liability waivers online will streamline the admission process and enable them to start having fun faster.
Reduce overbooking With an integrated eCommerce site, you don’t have to worry about overbooking because tickets and admissions are removed from capacity in real-time for any capacity-managed area of your facility, such as attractions, party rooms, and food and beverage.
SUMMER PART 2 2021
ith most amusement facilities needing to adjust the way they manage capacity for admissions
In addition to daily traffi c, an integrated events management system can make scheduling group events seamless through cascading scheduling. Automated attraction scheduling for events is a must when you have simultaneous events, each with its own event fl ow between attractions, party activities, pizza arrival, and so on.
Speed check-in and reduce queuing Simply put, guests hate waiting. Advanced online or self-service kiosk sales allow you to reduce waiting and bottlenecks at Admissions, point of sale stations, and waiver kiosks, signifi cantly speeding the check-in process.
Several ticket types can help make check-in seamless. Printed or emailed tickets with a unique barcode - guests complete their purchase, validate their waiver information, and present a printed or digital ticket on their mobile device for touchless scanning to gain entry.
Magstripe cards - like tickets and wristbands, cards can hold attraction entitlements, monetary value, and game value. With magstripe cards for games and attractions, guests can easily make purchases throughout your facility without the barriers of pulling out their wallets each time they want to buy something. Will call tickets, cards, or wristbands - if you have unique media that you prefer to personally distribute upon arrival, such as an RFID wristband, you can set up purchased tickets and passes picked up at will call when a guest arrives. With
the proper signage, you can quickly direct guests to a designated station to get their media with a payment receipt instead of waiting to purchase.
Reduce labour costs
Business owners are more tuned in to labor costs than ever as the industry recovers. With more purchase options, you can reduce the number of staff needed at Admissions and better predict staffi ng needs with a larger portion of advanced eCommerce sales. With self-service purchase options, you can reposition staff at key interaction points to improve guests’ experience where necessary, such as in directing traffi c, interacting with guests in the game room, or anywhere else an extra hand is needed. Offer more cashless buying opportunities. Many facilities are seeing less cash and often consumers expect a cashless experience when they visit an entertainment venue. Single and multi-use wristbands and cards can be turned into payment media for use throughout your park. With predetermined spending limits, passes, entitlements, or prepaid amounts added onto a card or wristband for each family member, this versatile media makes it easy and profi table to go cashless.
A lot has changed for our industry in the last
year, however, one fact remains. If you make it easy and enjoyable for guests to do business with you, you’ll be one step closer to recovery.
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