Ticketing, Cash Handling & Access Control
www.parkworld-online.com
Adaptability and innovation is key
Ashish KS, group manager, Tixera Park Solution, Semnox comments on the importance of up to date Ticketing and Access Control solutions post pandemic.
T
he pandemic has changed guest expectations and behaviour forever. Social distancing and minimising contact have now become a standard operating procedure, and not a ‘good to have’ feature. While the industry was definitely seeing a shift to newer technologies, albeit at a slow rate, the pandemic has accelerated this shift, and has taken the industry to a good 2-3 years ahead of its times. Theme Parks and Attraction venues understand they need to change. But what are the options available and what are the things they should focus on?
The most important aspect of the operations is
Ticketing and Access control which is a point of maximum interaction with the guests. You want the ticketing and entry experience to be as seamless and quick as possible, without compromising on safety and security. To achieve this, the first thing operators should adopt is a complete online booking, to avoid long queues and crowd in the park. Semnox has seen a huge increase in web traffic for clients using its Web Platform. It is a safe, secure, and convenient platform which allows, sale of tickets, capacity control, scheduling the attraction, digital waiver and cashless transactions. It not only provides guests with a safe and convenient option but also gives park operators upfront visibility to plan the staffing and F&B needs.
Combining the online booking capability with dynamic pricing will allow the guests to see the benefit of booking ahead and operators will be able to spread the visitors to come on less
30
crowded days. Dynamic pricing helps achieve optimum pricing based on factors like current tickets sold, weather, and more, helping to provide guests with good and economic pricing options. Semnox’s online platforms also offers the option to book an itinerary for the visitors through our partner ‘TheExperienceTicket’, so they know exactly the schedule of the ride they have booked, which will avoid over-crowding and queues thereby avoiding contact and crowd. With these options, guests can just have their ticket and itinerary sent to the mobile and just walk in and enjoy their experience in the park. Venues have guests who walk-in to the parks, and it is important to take care of their onsite experience. This is where the Semnox’s Self Service Kiosks come in. These kiosks dispense wristbands with tickets loaded, as set up in Adventure Park USA. These wristbands do not hold just the tickets, it can load cash, locker access, complimentary F&B or merchandize. Literally anything inside the park - on a single wristband. The Kiosks also support Upsells providing another option to add to the revenue. Customers have generally seen more than 5% increase in revenues just with this feature. Semnox’s solution allows you to control/view multiple sales channels - all in one centralised place, be it Online B2C, Agents, Onsite, Kiosk or the OTAs (Tripadvisor, Google reserve, Groupon, etc). No more worry of over-booking or a bad guest experience by not a
finding ticket, etc.
While the tickets are digitalised, it is also important to have contactless operations to continue and enhance the guest experience. The
access control is next important step in the journey. With Semnox’s access control gates integrated with Semnox readers, this is completely automated. With no manual validations required, the system will validate and let the guest through. The access control can be even automated to validate exact times for which the booking was done. Venue can also use handheld devices to manage queues to open additional lanes when there is over-crowding. Cashless operations eliminate another need for any ‘touch’. Physical cash is no longer needed,- recharge one time and use it for any spend in the park. No cash movement across the different tills, no counting and no manual reconciliations to close shift.
These features coupled with locker management, digital waiver, F&B operations, Inventory control, Merchandise and Maintenance can eliminate so many manual touch points and increase the operational efficiency with automation.
“Its been a three years of successful business association with Semnox. Not only I am happy with the way system is operational at Fantasy Island but also it gives me immense confidence to introduce innovative concepts and ideas in the park and in future projects. Semnox is always one step ahead in terms of technologies and their support” says Edward Mellors, owner, Mellor’s Group (Fantasy Island).
In these times, adaptability and innovation is key and at Semnox, we continue to innovate and believe in responding quickly to the industry needs.
SUMMER PART 2 2021
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