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Opinion
Snapseed
We have optimised the art of creating differing looks with minimal changes using clever techniques.
The Hulk
The UK parks, whilst still boasting plenty of IP, tend not to buy-in to the bigger experiences around the rides themselves in quite the same way. The focus is more on the technological thrills of the coasters themselves than the environment of the park - factors for this could range from licence restrictions, site overhauls or just down to space. Two vital parts of the experience however can be fully attuned to the ride, and IP itself. The queue system is an often, especially in the UK, dull and frustrating place to be held for typically 40-120 minutes, especially during a typical British summer! Creating an environment where the anticipation for the forthcoming attraction builds and offering an important distraction from the monotony can engage the customer and offer a far more positive experience.
Pairing this with specifically designed staff uniforms gives the impression of a more cohesive and immersive look to the attraction and wider area of the park.
Universal Studios Japan SUMMER PART 2 2021
Don’t overlook uniform LOLO Creative has been part of some of the most popular immersive experiences in the world - from working with global parks like Universal Orlando, Nintendo World Osaka and designing the entire operational wardrobe for the brand-new Universal Resort in Beijing. We have vast experience in this area having designed costumes for theme park staff in all disciplines from Park Services to Attractions and F&B. We understand the importance uniform and other details
play in immersion. You want the visitors to get lost in their experience even when interacting with staff. It doesn’t need to be hugely elaborate either and it still has to be practical.
We have optimised the art of creating differing looks with minimal changes using clever techniques. Our methods allow for full staff role rotation whilst maintaining the integrity of the look and IP. This positively reflects in both customer experience, staff comfort and cost management. Utilising methods like these can help the UK theme parks keep up with the development and engagement of the US and Asian parks both domestically and internationally, becoming more and more a destination of choice from outside the local audience and into the wider international market.
Creating a destination where the customer wants to go is a baseline – how we all get there and make it happen involves a myriad of other partners. Whether it’s pushing the limits of technological and human endurance on ever more thrilling coasters, offering the best all-round facilities to create an all-inclusive and relaxing experience, or a fully interactive itinerary to fulfil even the most energetic of visitors. The one thing to always bear in mind is that people tend to go somewhere to get away from somewhere else. This is where immersion and experiential find their footing and our parks and resorts need to build this into their offering pulling people into an entirely new world and ‘escaping’ reality.
Plans in place for The London Resort show this method is already being thought about in the UK, Covid times have driven us to look domestically for our holidays and this is the opportunity to go beyond the historically different setup of our ride-led resorts and aim to deliver world-class immersive experiences!
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