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Park News
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el Transylvania attraction opens Dream Island Park, Moscow
Silvergate Media extends partnership with Merlin Entertainments for immersive Octonauts events at Sea Life Centres
on of the upcoming release ansylvania: Transformania, apter of the $1.3 billion film Sony Pictures Animation, an indoor theme park located s officially opened its new el Transylvania.” tour Dracula’s lavish resort nusual guests, starting by a bridge over a foggy moat to
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’s lobby. There, they will meet will guide them through more ons. on will be a worthy addition to work on the Hotel Transylvania ok more than three years, o build a unique space for ning the latest technical and ns to create a comedic horror able for the whole family,” ll, technical director of Dream
ilvergate Media and Merlin Entertainments are extending their established Octonauts partnership with the announcement of an exciting new interactive brand experience. The activity-based Octonauts trails are set to ‘make waves’ when they launch across 13 SEA LIFE centres and aquariums across the UK and Australia and New Zealand this summer, and all year-long at Chang Feng Ocean World in China ahead of the highly anticipated launch of new spin-off series, Octonauts: Above and Beyond, later this year. The interactive events will allow pre-schoolers and their families to ‘Be Captain For A Day’ as part of a themed and immersive experience which puts them centre-stage of their very own real-life Octonauts adventure, looking for Captain Barnacles alongside favourite characters from the show such as Kwazii, Peso and Inkling. Guests to the attractions will also learn about conserving the world’s oceans as they complete tasks, challenges and activities as part of their mission. From June to July in the UK, Octonauts events will be taking
Island Theme Park. “We partnered with Sony Pictures in order to achieve an authentic experience that will be the first attraction of this level in Russia, in one of the world’s leading theme parks.” “In line with our growing Location Based Entertainment strategy, Dream Island Theme Park has done a fantastic job bringing this beloved brand to life and giving audiences the unique opportunity to transport themselves into the thrilling world of Hotel Transylvania,” said Jeffrey Godsick, EVP of Global Partnerships and Brand Management and Head of Location Based Entertainment at Sony Pictures Entertainment. In addition to the Hotel Transylvania ride,
place at 11 UK SEA LIFE centre locations across the UK including London, Manchester and Brighton, Birmingham, Blackpool, Bray, Great Yarmouth, Hunstanton, Loch Lomond, Scarborough and Weymouth from June to July. Visitors to Australia’s SEA LIFE Melbourne Aquarium (August) and SEA LIFE Kelly Tarlton’s Aquarium in New Zealand (June-July) will also be able to enjoy the fully-themed family experience.
guests will also find a “Tavern of Fear” snack bar, a “Vampire’s Bite” burger cafe and “Transylvania Treasures,” a gift store filled with Hotel Transylvania themed souvenirs and memorabilia.
“We are delighted to bring this latest exciting Octonauts adventure to life for fans in the UK, ANZ and China as we build towards the broadcast launch of Octonauts Above & Beyond,” said Lisa Macdonald, SVP Content and consumer product sales at Silvergate Media. “Merlin Entertainments’ world-class SEA LIFE centres are the perfect setting for children to fully immerse themselves in the brand and learn all about saving the oceans. Visitors will be able to embark on a real-life adventure with their favourite characters for a family day out that’s both fun and educational.” “Octonauts has such a fantastic affinity with SEA LIFE and our goal of
Tornado Springs opens Ferrari World
inspiring guests to fall in love with the ocean and its animals through fun and education. We’re thrilled to welcome our guests to experience the event and learn about conservation with the help of the Octonauts”, said Rita Marcal, global head of brand & product. The UK and ANZ events follow close behind the recent Octonauts attraction, which launched at Changfeng Ocean World in Shanghai in December 2020 and will also be hosting the new Octonautstrail throughout the year. This is the latest in a series of multi- territory partnerships between Silvergate and SEA LIFE aquariums, with plans
and experiences, all with a heavy Midwestern US theme. The majority of the themed elements were produced and delivered by MK Themed Attractions. Guests will be immersed in the new area completed with themed signs, props, objects, and coasters, all telling the unique story of Tornado Springs.
Abu Dhabi launches ‘Schumacher’experience
to say that it has been a pleasure working with Paultons Park. From the very beginning the visions and ambitions Paultons Park had sounded exciting, and a project we at MK Themed Attractions have loved being a part of. We look forward to seeing the impression the new area Operations director at Paultons
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are so pleased to finally open the park and welcome guests to explore Tornado Springs, our largest single investment here at Paultons Park. We wanted to introduce a spectacular and immersive themed area
‘Schumacher, the Scuderia Ferrari Champion’ will showcase the inspirational story of the racing legend complete with exciting footage and highlights of Schumacher’s racing career with the Scuderia Ferrari in 2000. Guests will also get the chance to see the F1-2000, the Formula 1 car Schumacher drove when he won his first title with the Scuderia that year, alongside the trophies of his seven race victories of that season. ‘Schumacher, the Scuderia Ferrari Champion’ is set to play at the Park’s Cinema Maranello, with multiple screenings slated to take place throughout the day. Bianca Sammut, general manager of Ferrari World Abu Dhabi and acting head of Yas Theme Parks, commented: “We are so excited to debut the ‘Schumacher, the Scuderia Ferrari Champion’ experience. Michael Schumacher is a household name and an icon for so many – we’re proud to commemorate his legacy at our Park through this engaging experience.”
SUMMER PART 2 2021
to extend the rollout to the US and the rest of Europe in 2022.
The second half of 2021 promises to be an exciting time for the brand, which is poised for a major relaunch as it makes a welcome return to experiential events. Silvergate is readying the global launch of the new animated spin off series Octonauts: Above & Beyond in autumn 2021 which has inspired a brand new toy line from innovative global master toy partner, Moose Toys, including figures, vehicles, playsets, plush, and games set to debut at retail in 2022.
Danish theming firm MK Themed Attractions assisted UK family park Paultons Park in getting its brand-new themed area, Tornado Springs, ready for 12 April by producing and delivering customised props for the entire area.
In a bid to celebrate the racing icon, Ferrari World Abu Dhabi has launched an all-new experience in collaboration with Museo Ferrari in Maranello, Italy. The ‘Schumacher, the Scuderia Ferrari Champion’ experience will take fans on the seven-time Formula One World Champion’s legendary journey with Ferrari.
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