www.parkworld-online.com
Ticketing, Cash Handling & Access Control
Improving operations, driving revenue
Gateway Ticketing Systems has been a leader in ticketing and guest experience solutions for the attractions industry for over 30 years. Senior marketing manager, Greg Banecker tells Park World why.
O
ur robust Galaxy solution integrates ticketing, admission control, resource management, group sales, online ticketing sales, retail, food and beverage, membership/pass/donor management, plus reporting and CRM – offering zoos, aquariums, theme parks, museums and other for-profit and non-profit cultural attractions the unified system they need to improve their operations and drive more revenue. We’re excited to be entering the post-Covid phase with our industry and we’ve got the features and functions in Galaxy that attractions need right now. We all learned a lot during Covid, and even though the rebound has hit, a lot of these lessons will influence our operations forever. With Galaxy, you can sell capacity managed and timed tickets so you can easily control the flow of guests into your venue, and allow to guests to make reservations for timed events or timed entries. Self-service is a huge trend right now. Galaxy is compatible with many types of kiosks, which guests can use to buy/redeem tickets and passes at your front gate. We’ve also introduced the
SUMMER PART 2 2021
Galaxy Online Member Portal, where members/ passholders can self-manage many aspects of their account. With staffing shortages and minimum wage hikes, it’s important to find areas where technology can reallocate much needed staff resources to other areas of your operations. If needed, Galaxy can offer a completely contactless admission experience, from purchasing your tickets at home via a web store or through a travel partner, to having that ticket delivered right to your guest’s mobile device, and then scanned on site for admission. During the pandemic, we introduces SMS Delivery for the eGalaxy Web Store, giving your guests the option to have their tickets delivered via text message directly to their device.
During the pandemic, online sales likely became your primary and/or only means of sales, and moving forward, your web store will likely play a much larger role in your sales channel mix than it did prior to the pandemic. Our eGalaxy Web Store provides a seamless way for your guests to purchase their tickets and passes online while you can offer upsell prompts, dynamic prices and more.
Finally, our CRM+ product offers an integrated CRM that collects all of your transactional data into one system. You can view information from each of your guest and aggregate information about all of your guests. Use this information to make better business decisions, improve your marketing, and personalize the guest experience during every single visit. We saw attractions use the downtime during the pandemic to evaluate their tools and operations, and it’s clear they entered 2021 with an eye for improvement. Just since April we’ve signed on seven new mid-sized to large attractions and we’re in the process with countless more. If you realized there were incredible inefficiencies with your ticketing and guest experience solution, we can help. We serve the global community from our headquarters in Gilbertsville, Pennsylvania and offices in Calgary, Canada and central London, as well as through partner resellers across the world. We are also an organization actively committed to diversity, equity and inclusion, and we are consistently evolving to meet our goals in this regard.
27
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60
