Ticketing, Cash Handling & Access Control
www.parkworld-online.com
WITH THE MOST ADVANCED TICKETING SYSTEM FOR LEISURE AND ENTERTAINMENT
Multiplatform consistent purchase experience
12 DEC 20 DEC $90 DYNAMIC PRICING
The best for Guest Experience Management
SnApp ticketing and entitlements software is at the centre of the overall guest experience, eclipsing limited classical solutions designed to track sales and admissions, says Paolo Moro, chief executive officer, VGS.
T
he team at VGS, a leading provider of advanced software for themed entertainment, leisure and cultural venues, continues to push the boundaries of traditional ticketing and admissions control systems with their innovative SnApp platform. Fully focused on elevating the end-to-end customer service lifecycle, SnApp has been designed from the ground up to provide a comprehensive set of features while remaining specialised and highly confi gurable. As the industry evolves so must the technology that supports it, anticipating, and proactively managing, changes. The expert team at VGS, technology and operations specialists with decades of real-world experience acquired providing solutions to tier one market players, are passionate about designing, delivering and maintaining the software engine that drives long-term client success.
Knowing that traditional solutions no longer kept pace with industry change, VGS leadership planned and delivered a platform much different from available offerings. Their vision of a software not only resilient, but that would elevate the visitor experience for both the guests and operators, coalesced into strategic pillars of design of SnApp. The end-to-end visitor experience – from both the viewpoint of the visitor as well as the venue – needs to be fully integrated, seamless and
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consistent. In today’s environment, knowing and managing the customers across all touchpoints is critical for both safety as well as optimizing revenue opportunities.
SnApp takes the role of a backbone that allows both the guest and venue staff to move smoothly through the entire visitor lifecycle. To enable this, there are extensive confi guration and integration options. Additionally, since it was developed around a vision to create the next generation of visitor experience, it can support all day-to-day operational needs. The result is a platform that manages a seamless and consistent guest experience, and optimizes and enhances operational effi ciencies.
The functional core, the heart of the relationship with the guest, provides the ability for the operators to effi ciently build up their customer’s profi le and preferences. An easy-to-use toolset allows quick and effective recognition of patterns, trends and opportunities as early as possible. Industry-leading capabilities mean fewer systems are required. Within the numerous features, SnApp includes: Extended product options to combine entitlements and privileges to support whatever business rule models and pricing strategy The most advanced fi nancial engine to properly recognize revenue in real-time throughout the
ticket lifecycle
Flexible and advanced promotion engine Advanced CRM functions
SnApp is also designed for change with its ability to adapt, from both technology and functional standpoints, built from the ground up. Core to SnApp are critical technology elements including open architecture, high scalability, optimization for both on-site and cloud infrastructures, self-healing mechanisms, advanced security as well as extensive built-in management tools. Modern API interfaces facilitate the integration with the entire eco-system to offer a consistent guest experience and to provide real- time data for audit and operations optimization. On top, SnApp provides comprehensive solutions to both one-time as well as ongoing activities, such as real-time integration with distributors and partners within the clients footprint. Here at VGS, we constantly remind each other to “Enjoy Innovation”. This tells that we love what we do and fi nd joy in creating state-of-the- art ways to build useful and simple solutions. Our customers also enjoy all options, detailed analytics and technical simplicity embedded in our platform. Finally, are the customers who also value the innovations when they experience what made available by our advanced and completely integrated solutions.
SUMMER PART 2 2021
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