Ride Profile
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About
Morey’s Piers Morey’s Piers, located on the boardwalk in the Wildwoods, New Jersey is a classic seaside amusement park, family owned and operated since 1969. Morey’s Piers has over 100 rides and attractions spanning over 18 acres along six beach blocks and includes three amusement piers and two beachfront water parks. Convenient to the major population centers of the Northeast U.S., yet a world apart, Morey’s Piers along with Morey Hotels & Resorts combines the joy of an amusement park, the sights and sounds of a classic boardwalk, and accommodations to create the rhythm of beach life.
Curvy Two-Step When most theme parks add a new ride, they give it a clever name, develop a logo for the name, and put signage over the ride entrance consisting of some version of the logo. The sign is the theming. It’s themed, but it’s really just a ride and a sign. Runaway Tram is that, but it’s so much more. “Morey’s is a very public place,” Morey reminds us, “and the infamous Wildwood Tram car is such an icon for the Wildwoods and the Boardwalk. People are simply loving the theme.” Jack Morey has ridden the Runaway Tram many times,
over and over again. “My favourite parts are the how it soars over the piers,” he muses, “does a little curvy two-step, and upon starting it’s second time around the recording that says, ‘Watch the Tram Car Please.’” Morey believes the addition of the Runaway Tram will be
more than simply a replacement of an aging ride. “Our hope is that it will create more first-time visitors and be a large part of the continual rejuvenation of Morey’s Piers.”
There were many coaster suppliers to choose from, but
Morey’s chose Zierer. “We recognize Zierer for building terrific family coasters,” Morey offers, “and after riding a very similar one at Legoland in Billund, Denmark, decided to go with them. Zierer has always been professional and accommodating to work with.” Morey’s Piers normally steers away from big design firms
but choosing to work with JRA was an easy decision. “Our relationship with Keith and Patti James and their daughter Chloe allows working with them to feel like family,” Morey acknowledges. “The lead designers were Randy Smith and Scot Ross, and both are a terrific tag team.” Jack Morey also tricked up a Cooper Mini to resemble the
lead car of the ride. “We built a custom car in an attempt to break away from standard advertising channels at the beach,” he offers. “We will take the car to anyway we think there are people that we can entertain and get to be future customers of Morey’s, including Times Square in New York City.
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