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Cover Story www.parkworld-online.com


Rabbids


Team Battle™ In November last year, Triotech presented it’s next generation interactive attraction- Team Battle™ which features the company’s ground-breaking high-capacity interactive theater and can be integrated with world leading Intellectual Properties such as Ubisoft’s Raving Rabbids as it was presented during the annual expo. It features interactivity, both team and individual plan, as well as ride elements with full 4D effects.


Widening the appeal Commenting on the ways in which family dynamics and consumer trends have impacted the industry, Ernest says, “Parks are complaining kids are taking photos on instagram rather than getting on the rides, queue line experiences and more specifically, wait times are a big thing for parks too, it’s a constant challenge; kids don’t want to go to an amusement park, they want to play video games. They used to beg their parents to go to an amusement park, now it’s the parents begging them to get out of the house! That’s why media-based attractions are such a great choice; the game play element means they have to focus and combined with all of the other features it offers a multi-sensory experience that you can’t get at home.” The appeal of media-based attractions is even


wider than that, says Ernest. “I was at one major park in the US yesterday and I saw 35/40 people waiting for family members. So, they came to park and paid a good amount of dollars to come in but


didn’t go on most of the rides. For the creators of media-based attractions it’s about giving everyone an experience they can enjoy.” Triotech’s XD Dark Ride interactive theater is perfect


for this – a group of friends or family together, sharing the experience and with 10 titles available, there is something for everyone. “They compete, get a score, get a photo they can laugh at and then they want to come back and do it all again. The competition aspect is vital, it brings people together and gives them a unique experience. Ernest has become something of an ambassador


for media-based attractions and has been working with another leading to supplier to communicate the benefits of them to parks of all sizes. “There should be a media-based attraction in every park, FEC and location-based entertainment venue. Places like Disney and Universal that do offer these kinds of attractions are not affordable for everyone. Regional


parks need to know that they too can bring these experiences, but at a fraction of the cost. I would like to see every park improve its offering in this area, even if it’s not one of our rides they choose,” he says. “Kids right now, they are watching Netflix, e-


gaming, or watching others play a game, we’re are competing for their attention. Everything is getting bigger, but it doesn’t doesn’t have to be; the basic thing that everyone is looking for is gameplay and fun “Give me an attraction that has a capacity of


rollercoasters – 1000 people an hour – that’s what our higher capacity theatres offer, but even our smaller theatres have throughputs from 500-700 an hour.” The key thing for us is that we work as a team to


make an attraction marketable for the park, together with them we’ll ask, “how do I bring people for seasonal events?’ ‘How do I make my attraction different at Halloween, so they come back?


Ghostbusters 5D


Installed in 2017 at Heide Park Germany, guests venture into Lord Explorus' mysterious warehouse in teams and assist the world-famous Ghostbusters in their interactive 5D ghost hunt. Equipped with a laser pistol and 3D glasses, their adventurous journey begins. The end goal is to be the team that defeat the ghosts


SEPTEMBER 2019


31


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