Park News
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Brand new horror concept at Liseberg
Halloween arrives at Liseberg on October 11 and the horror offering is bigger than ever, says the park. New for this year is the Horror House Skogen, a brand new horror concept where visitors are taken on an unpleasant hike – for the first time outdoors – in the dark. A total of five horror houses and two horror areas can be chosen from this
autumn’s horror offerings at Liseberg. “It is not a common horror walk or forest tour we are talking about here, but
it is your worst brain ghosts that are brought to life in the dark. Many people may recognize themselves in a place that transforms completely when darkness falls. When every shadow or sound plays a poke in your head and turns into your own worst nightmare,”said Sandra Leiknes, producer of the horror houses at Liseberg. “In the fear areas, it is possible to move freely and to watch the actors in
the distance. In the Forest you walk a cut path outdoors. You cannot escape but are completely left out of the experience. It will be creepier than ever!” added Sandra. In total, SEK 2.1 million has
been invested in the Forest, which will close one to two hours later than the other amusement parks because darkness is such an important part of the experience. Even The Horror
House The Experiment, which is also on the mountain, will close later than the rest of the park.
Scruffy Dog appoints local representative in China
Scruffy Dog Creative Group has appointed Sophie Liu as the new head of marketing Asia and client development manager. Liu, who is based in Shanghai, previously worked for Premier Rides as the head
of marketing and communication at Center of American States, where she was responsible for all entertainment related projects including themed entertainment projects in China. Liu will play a key role in meeting the company’s plans to develop and build on
its already successful foundation into the Asian marketplace. Scruffy Dog’s CEO Joe Bright said, “We have already had a great deal of success in short period of time in Asia. By appointing Sophie, we now have a local representative for this region to enhance our service to clients, allowing us to expand our brand, team and increase opportunities for our creative services in the future.” As well as developing new business, Liu will be solely responsible for the overall marketing strategy for this region.
Park Law by Heather M. Eichenbaum, Esquire
Signs, signs, everywhere there’s signs
S
ometimes it seems there are just too many signs. Many communities restrict billboards
because they are thought to be unsightly. Others prohibit posting of signs on public property. When driving in urban areas, it’s not uncommon to see so many road signs that they can’t all be read before you’re past them. Throughout the industry, whether theme parks, family entertainment centers, waterparks, travelling carnivals, or any other number of amusement and recreational venues, we see too many signs to easily count. Because we see them daily, we can become immune to the “pollution” too many signs can cause. Signs advertise products, inform
guests of the availability and pricing of everything imaginable, and identify points of interest. Arguably the most important signs at any amusement venue, however, are those that instruct and warn patrons. So, how do we make sure that guests don’t miss the more significant signs
when there are so many others? How do we make our best effort to ensure guests recognise important safety information within our facilities? First, signs that provide actual warnings – such as those restricting entry to a
dangerous area – should be larger than any other signs in the area and printed in distinctive font and color. If at all possible, there shouldn’t be any other signage in the immediate vicinity of the warning sign. This makes it much more likely that the specific warning will be noticed by guests. Warning signs should also be printed in red; the most common colour for “stop” and “danger.” Next, post signs conveying the most important instructive information, such as
ride rules and restrictions, at eye level of the average patron for the ride. The print should be large enough that the words can be easily read even if there are a number of patrons simultaneously reading the sign so everyone is not directly in front of it. At popular rides, post the same sign in two locations so patrons have ample opportunity to read one of them even in a crowd. Use color, instead of only black print, to draw attention to particularly significant rules. Descriptive pictures and simple diagrams depicting the rules are also very beneficial for patrons who have difficulty reading overall or can’t ready the language in which your signs are printed. Finally, signs that provide instruction and warnings should never be worded
lightly. While light-hearted language and jokes may make more of your patrons read your signs, it also sends the message that safety can be taken lightly. For obvious reasons, this is not the message you want to convey.
Heather M. Eichenbaum is an executive committee member with Spector Gadon Rosen Vinci, PC, practicing in Pennsylvania, New Jersey, and New York. She concentrates her practice in the defense of amusement, sports, hospitality, and recreation venues. Legal counsel to, and a Board Member of, NAARSO, she is also a member of the NJAA, IAAPA, OABA, and IISF. For legal assistance regarding signage or developing signage, you can reach her at: +1 215-241-8856, or
heichenbaum@lawsgr.com.
SEPTEMBER 2019 25
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