Asia-Pacific
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The generally strong performance includes good levels of hotel occupancy and off-season visitation. Chimelong conducts excellent national marketing and
advertising campaigns to help keep traffic flowing to its resorts. And as the high-speed rail network continues to expand in China, it is increasingly convenient and affordable to travel around the country. OCT Parks and Fantawild are two chains that posted strong
growth for 2017 as well. This is largely attributable to capital investment. These two groups have contrasting paths to success. Growth at OCT, a state-owned enterprise, is mostlybased on acquiring and improving existing parks and attractions that have adjoining land for further development. OCT put resources into its parks in Chengdu and Shanghai, developing new areas and attractions. Fantawild’s approach is to develop new parks that feature their own IP and characters from movies, television and cartoons produced by the Fantawild Animation company and well known in the domestic Chinese markets — the bestknown being the Boonie Bears. Fantawild and other Asian operators are adopting a cross- platforming model for IP as is practiced by many Western IP owners. This feeds a trend we have been observing in China, a desire for more localized, Chinese content that applies not only to characters and IP but also to food, events, and design features. We have forecast for several years that China would become the largest theme park market in the world by 2020. That forecast is still on track, especially with Universal Studios Beijing due to open around that time, and many other projects still in the pipeline.
The success of Shanghai Disney has been very encouraging, showing developers that they should invest in
Top 20 Amusement/Theme Parks Asia-Pacific
The top 20 theme parks and amusement parks across the Asia-Pacific region in the past year, followed by their attendance in 2017, and the percentage change that this represents since 2016.
1 Tokyo Disneyland, Japan 2 Universal Studios Japan 3 Tokyo Disneysea, Japan 4 Shanghai Disneyland, China
16,600,000 0.4% 14,935,000 3.0% 13,500,000 0.3% 11,000,000 96.4%
5 Chimelong Ocean Kingdom, China 9,788,000 15.5% 6 Lotte World, South Korea 7 Everland, South Korea 8 Hong Kong Disneyland
9 Nagashima Spa Land, Japan 10 Ocean Park, Hong Kong 11 Universal Studios Singapore 12 Chimelong Paradise, China
15 OCT Happy Valley, China 16 OCT Happy Valley, China
6,714,000 -17.6% 6,310,000 -9.5% 6,200,000 1.6% 5,930,000 1.4% 5,800,000 -3.3% 4,220,000 2.9% 4,181,000 9.0%
13 OCT Window Of The World, China 3,980,000 1.8% 14 OCT East, China
3,960,000 0.0% 3,950,000
17 Fantawild Oriental Heritage, China 3,827,000 11.2% 18 Fantawild Adventure, China 19 Oct Happy Valley, China 20 Oct Happy Valley, China
TOP 20 TOTAL ATTENDANCE 2017: 134,224,000 % ATTENDANCE GROWTH 2016-17: 5.5%
SEPTEMBER 2018 3.1% 3,900,000 1.0%
3,819,000 8.8% 2,970,000 16.5% 2,640,000 10.5%
world-class and best-in-class projects, and the market will respond. Having a theme park is still seen as an important asset to a modern city in China, and we are going to continue to see new projects and new announcements. The factors that fuel this development are all still there: economic growth, a rising middle class, rising disposable income, the inclination to travel, better transportation infrastructure, and automobile purchases. These are all positive factors driving increased consumer demand for entertainment experiences. The Chinese government has put some regulations in place
that may affect how parks are developed in the future. One measure is aimed at de-linking theme park development from large-scale, mixed-use projects. This will probably be a healthy thing in the long run, as some parks are being built for the wrong reasons and in the wrong locations in order to move real estate. A second measure has to do with imposing a size threshold to limit the number of megaparks, by requiring a national approval process for anything over 5 billion RMB (about $770 million USD), which leaves anything below that threshold to provincial jurisdiction. Southeast Asia remains a promising market
with a lot of interest in entertainment projects. The challenges to faster growth are the relative difficulty of acquiring large areas of land, and less robust transportation infrastructure. With a booming middle class, large young populations and rising disposable income, Southeast Asia is poised to become a strong theme park market in the near future. We can expect new theme park projects around major cities of Jakarta, Kuala Lumpur, Singapore, Bangkok, Manila, and Ho Chi Minh. Similarly, India remains a promising market for
the mid- to long-term. The economy continues to grow with a rapidly developing middle class. However, high regulation, high tax rates, and lack of large land areas for development are hindering growth. Nonetheless, India remains a promising future market.
5.5% Top 20 amusement/theme parks
Asia-Pacific attendance growth 2016–17
134.2m Top 20 amusement/theme parks
Asia-Pacific attendance 2017
127.3m Top 20 amusement/theme parks
Asia-Pacific Theme parks attendance 2016
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