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Asia-Pacific


Rising growth in a responsive market


Bricktopia at Legoland Japan


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ublished by the Themed Entertainment Association (TEA) and the Economics practice at AECOM, the Theme Index is widely regarded as the definitive


annual report on visitor attendance in the themed entertainment industry. Here, Chris Yoshii, vice president, Asia-Pacific and Beth Chang, executive director, Economics, Asia-Pacific share their insight into the report’s findings on overall attendance growth in the Asia Pacific region The Asia-Pacific region experienced a strong year in 2017


overall, in terms of attendance growth at the top theme parks, averaging 5.5%. This growth was primarily driven by Mainland China where some parks did especially well, with double digit, year over year increases. Parks in Korea such as Lotte World, Everland and others saw


a falloff in attendance, which we attribute to geopolitical events that discouraged tourism from Mainland Chinese, a key tourist demographic. Lotte World and Samsung Everland were particularly hard hit. In Japan, theme park visitation grew slightly. Looking at individual parks, the big story there is Universal Studios Japan. This property continues to do very well and posted another record year with 3% growth, reaping the benefits of a significant re-investment: the new Minion Park and Minion ride that opened in spring 2017. Attendance at the Osaka park has steadily grown from 8 million in 2009 to nearly 15 million in 2017. Since early 2017, USJ has been wholly owned by NBCUniversal. In 2016, the 15th anniversary of Tokyo DisneySea Resort


brought a healthy increase to that park, and it was able to add to that in 2017 due to a popular new ride, Nemo and Friends SeaRider. The story is somewhat mixed in Hong Kong. Hong Kong


Disneyland saw attendance stabilizing at 6.2 million in 2017, where previously it had been declining for two years, likely due to minimal reinvestment. The new Iron Man Experience that opened in early 2017 helped drive new traffic and stabilize


82 SEPTEMBER 2018


the situation. Ocean Park Hong Kong saw an attendance decline again in 2017, of about 3%, and a rainy summer didn’t help things, but the extent of the decrease was likely offset by the new Metro stop right outside the park gates. On the Mainland, the biggest success based on acquiring and improving existing story is Shanghai Disney Resort, which drew 11 million attendance in 2017 — its first full year of operation — coming in ahead of expectations, with continued good performance so far for 2018. The markets have responded strongly in terms of general popularity, length of stay and repeat visitation. Shanghai Disney was honored with a number of TEA Thea Awards in 2017, celebrating the park as a whole and distinguishing several individual attractions. Chimelong Ocean Kingdom in Zhuhai continues to show


healthy, year-over-year attendance increases, with growth of 15% in 2017 — a remarkable achievement especially in view of the wet summer weather. This park received a Thea Award in 2017 for its new Journey of Lights nighttime parade.


Ocean Kingdom, Chimelong


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