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Industry Event www.parkworld-online.com


Waterpark Show set for Las Vegas


W


aterpark owners, operators, developers, designers and suppliers will gather in Las Vegas, Nevada next


month for the 38th Annual Symposium & Trade Show of the World Waterpark Association (WWA). Taking place October 23-26, 2018, the show continues to be the water leisure industry's most popular market place for the waterpark industry, offering waterpark professionals at all levels of their career the opportunity to come together to discuss the latest trends impacting the industry and find new products and services that will grow their business and improve safety within their operations. “The WWA Show is about bringing people


together,” said Aleatha Ezra, director of Park Member Development, WWA. “Our industry does well when the people working within it can connect with like- minded professionals and learn from each other.”


Exclusive educational opportunities The WWA's educational program is supported by the world’s largest gathering of close to 100 waterpark experts with real-world experience who present information in all-day workshops and hour-long breakout sessions. Highlights from this year’s education program include two new workshops taking place on October 23. The first is the ‘Executive & Senior


Officials All Hazards Preparedness Workshop’, presented by the Texas A&M Engineering Extension Service and funded by the Department of Homeland Security. The second is a workshop, entitled ‘WWA University: Fuel Your In-Park Revenue With Marketing Strategies’, which offers attendees the chance to hear about the latest trends in food and beverage, group sales etc, and the marketing strategies that deliver the best results for each revenue category. In addition to these new workshops, the WWA educational program will feature two leading Keynote speakers. Up first, Mark Scharenbroich, CSP, CPAE, will discuss his Nice Bike concept and how making the right connections move people. Next up, David Avrin, CSP, will shine a light on the monumental shift in purchasing behaviour and expectation, while showing everyone’s role in eliminating barriers, engaging prospects and creating customer experiences worth sharing. In addition to the high quality educational


program, attendees will find a packed trade show floor filled with the products and services that waterparks owners, operators and developers use on a daily basis. The WWA trade show brings together the most waterpark-specific exhibitors anywhere and many will be showcasing new product innovations and services that will be of interest to attendees who are looking to up their game in the coming year.


“We are expecting approximately 350 booths at


this year’s trade show, which means attendees will want to plan ahead for their time on the trade show floor,” said Ezra. “We recommend that attendees use our ‘Who’s Exhibiting’ page on WWAShow.org to find companies with whom they wish to schedule an appointment and use the tools on the website to set appointments now.” Other highlights from this year’s show include


networking events including the Annual Golf Tournament taking place October 23 at the Desert Pines Golf Club, lunches served on the trade show floor on October 24 and 25, and the always popular Annual Reunion Party at Wet’n’Wild Las Vegas. At this event attendees will be able to mingle with hundreds of innovators who are taking the industry to the next level, all while enjoying behind- the-scenes time at this beautiful waterpark venue. The WWA show will be located at the Westgate


Las Vegas Resort & Casino “Being in Vegas always elevates the buzz around the annual show,” said Ezra. “We are excited to be able to deliver such a phenomenal program to our attendees in a host city that is accessible to so many travelers and adds a heightened level of energy for all whom attend.”


Attendees can register online at WWAShow.org


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