search.noResults

search.searching

dataCollection.invalidEmail
note.createNoteMessage

search.noResults

search.searching

orderForm.title

orderForm.productCode
orderForm.description
orderForm.quantity
orderForm.itemPrice
orderForm.price
orderForm.totalPrice
orderForm.deliveryDetails.billingAddress
orderForm.deliveryDetails.deliveryAddress
orderForm.noItems
Park Profile www.parkworld-online.com


The Thinkwell Group, in collaboration with Warner Bros. and Miral, was responsible for bringing the park to life: from conception to design to the project delivery team. Craig Hanna, chief creative officer at Thinkwelll and executive creative director on the Warner Bros. World Abu Dhabi project, spoke to Park World about the challenges of building a large scale, indoor, fully themed park.


“Building an indoor park has many challenges, not the least of which is "right


sizing" the park for the projected attendance as the building is a huge cost addition in comparison to an outdoor park,” says Hanna. The upside to an indoor park is having complete control, he explains. The park


feels more immersive as a result, theming surrounds guests through every linear metre of the experience, and perceptions of ‘daytime’ and ‘nighttime’ can be manipulated.


“During design, consideration had to be given to heights of thrill rides in the park as it also had ramifications to the building size. In design we were concerned about ‘indoor fatigue’, when guests getting tired of being in a light- controlled space over the course of their stay, so we worked hard to creatively tell different stories with the light and sky in the park.” Thinkwell created a number of ride simulations to review the integration of ride technology with scenery and integrated media screens, using both VR and its own CAVE to do parkwide walk-thrus for Warner Bros. executives. “Integrating 2D hand-drawn sketches into 3D models, into Maya 3D rendered models, then outputting those to hand-sculpted samples and then to finished rockwork ensured the IP-specific carved-on-site facades and rockwork matched our exact creative intent and designs,” reveals Hanna. The firm produced all the concept design, schematic, and design development at its studio in Los Angeles. “When construction began, our on-site team moved to Abu Dhabi to work with vendors on fabrication, buy-offs, IP approvals, and integration. There were literally hundreds of Thinkwellians involved in the creation of the project and hundreds more from Wyatt Design, GDE, Louis-Berger, AECOM, and many other TEA member companies and others.”


Zamperla Disk’o Coaster in Gotham City


A wide demographic Thinkwell worked with Miral, Farah, and Warner Bros. to understand the local and tourist market, look at the competitive landscape, and consider the other offerings on Yas Island at Ferrari World. “On the surface, the park may seem skewed to a family audience, but there's a lot of thrilling attractions, ranging from The Riddler's Revolution to Batman: Knight Flight to the coasters in the park. However almost everything is ‘family thrill’, intentionally.” Immersive, multidimensional guest experiences are rife throughout the park,


ranging from Ani-Mayhem, an interactive dark ride that brings the classic Looney Tunes cartoons to life, to trackless multimedia thrill ride Justice League: Warworld Attacks. “All the attractions in Warner Bros. World Abu Dhabi have deeply immersive queues that help deliver the storytelling beats we wanted to deliver, the music park-wide create a custom soundscape that triggers memories from all the IP, and the fan service hidden throughout the park will be noticed by those sharp enough to catch all the great sight gags, ‘easter eggs,’ and other surprises.” “Theme park visitors expect a lot of things,” says Hannah. “Truly immersive,


bespoke experiences they can't get elsewhere. They also want to enjoy stories, characters, and experiences that they are familiar with, love, and have an emotional connection to. Whether it's Scooby Doo or Green Lantern, Warner Bros. World Abu Dhabi delivers all that and more.”


Cartoon Junction


Dark ride Scooby Doo and the Museum of Mysteries


SEPTEMBER 2018


41


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52  |  Page 53  |  Page 54  |  Page 55  |  Page 56  |  Page 57  |  Page 58  |  Page 59  |  Page 60  |  Page 61  |  Page 62  |  Page 63  |  Page 64  |  Page 65  |  Page 66  |  Page 67  |  Page 68  |  Page 69  |  Page 70  |  Page 71  |  Page 72  |  Page 73  |  Page 74  |  Page 75  |  Page 76  |  Page 77  |  Page 78  |  Page 79  |  Page 80  |  Page 81  |  Page 82  |  Page 83  |  Page 84  |  Page 85  |  Page 86  |  Page 87  |  Page 88  |  Page 89  |  Page 90  |  Page 91  |  Page 92  |  Page 93  |  Page 94  |  Page 95  |  Page 96  |  Page 97  |  Page 98  |  Page 99  |  Page 100  |  Page 101  |  Page 102  |  Page 103  |  Page 104  |  Page 105  |  Page 106  |  Page 107  |  Page 108