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Company Profile


Bumper to bumper


alongside the industry, and been adapted for new audiences who are constantly seeking bigger thrills. Hannah hart spoke to Tami Dean, president of RDC, to learn more about the business behind the ‘bump’…


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What factors do operators need to consider when deciding whether a bumper car attraction is right for their business? Our clients are making a substantial investment in our ride systems. They want a product that is not only reliable but also less expensive to maintain and operate. Owners are looking for a good ROI, and RDC bumper cars accomplishes that goal. It has been shown bumper cars have more repeat ridership than other amusement rides, which equates to additional revenue potential. Most RDC customers amortize their investment within the first few years of operation.


What are the current trends in your opinion in the bumper cars industry? Over the years, there has been a marked trend toward tube bumper cars rather than traditional dodgem cars. Modern tube cars are more durable and they don’t get ‘boxed in’ to corners.


It’s known throughout the industry that tube cars also


have lower maintenance and operating costs. Owners and operators are looking to purchase amusement rides with a small footprint that drive incremental revenue. They are definitely buying bumper cars with a long-term investment in mind.


classic amusement park staple, bumper cars provide a family-friendly, fully interactive, and endlessly customisable treat to guests. Despite being one of the most traditional park attractions, bumper cars have modernised


What visitor demographics are RDC products aimed at? Bumper cars are as popular today as they were many years ago due to their great appeal to a wide segment of the audience. When you think of it, what other ride offers children, teenagers, parents and grandparents the opportunity to “battle” and ‘bump’ each other is a safe and fun setting?


It’s one of the most


family-fun rides around. In terms of venues, RDC bumper cars appeal to a large segments of family


entertainment centers (FEC), amusement parks, bowling centres and even cruise ships. RDC cars have a modern joy-stick design with the ability to spin 360 degrees, which appeals to today’s younger audiences.


How can lighting and themeing personalise a bumper cars attraction? Our durable LED light configurations have great popular appeal and can withstand the constant bumping more so than conventional bulb lights. Our LED lights are programmed to display different colors and flash synchronization. RDC also offers add-on kits that can easily be configured to retrofit existing non-LED bumper cars. We also offer reflective bottom illumination; LED rail lighting; wall mural theming; ‘Kreatue Kar’ animal shrouds, perimetre fencing, metre switch kits, Krazee colours.


How can operators promote their bumper car attraction? Most owner/operators strategically place our bumper cars in a visible, high foot- traffic area. Due to broad appeal, many operators include interactive photos of RDC bumper cars in their advertising and social media promotions. Some even develop and promote a brand name for their bumper car experience. In terms of technical issues, an operator’s primary decision and consideration for bumper cars are: what power source best suits a particular venue (indoor or outdoor), venue location, size of the floor plan and budget. Of course, there are other factors to consider depending on a client need and facility.


RDC’s three bumper car lines - Krazee Wh!rl, Krazee Voltz, and Krazee Kidz - are regularly purchased in conjunction with RDC’s electric floor platform, and the company also offers the option of battery operated cars, children’s cars and gasoline-powered cars with different floor configurations, as well as LED light configurations tough enough to withstand constant bumping.


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