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Park People www.parkworld-online.com


What are the core technologies and solutions that you offer? We offer today a global solution; we are able to seamlessly manage every aspect related to visitor management and the services provided. The basic features of our system are integrated with CRM, resource management, food and beverage, merchandising, inventory management, money card functionalities, in addition to a wide range of choice for pricing and promotional strategies. Designed and produced entirely in-house, our product is a global benchmark for integrated ticketing and access control solutions thanks to its multi-market experience - one of our strengths and what differentiates us from our competitors. Thanks to our highly skilled R&D department, we update


our systems with three releases a year, offering clients a powerful and versatile global system, continuously updated and extremely customizable. This allows the clients to exploit a service that fits their needs, even over time.


How does Vivaticket’s approach to payment and ticketing systems in amusement parks improve the experience for guests? Vivaticket’s first successful experiment was Disney's MagicBand, which was followed by many other products. Money Card is the key to offering guests a truly unforgettable experience: with a single instrument you can access every service offered, inside and outside the venue, turning your ticket into an e-wallet. Guests can link ticket and Money Card with their favorite device: smartphone, the hotel key, an RFID wristband or, why not, their fingerprint! This feature is the ideal tool to manage a pay-per-ride access mode. The system manages the Money Card function directly at ticket level with no technological constraints regarding the support: the balance, in fact, can be stored and managed at a central database level, so there’s no need to save the information on the RFID chip. The module also integrates the functionality required for the return of any remaining credit.


Can you give me an example of a key client for Vivaticket where guest management or another product offering has made a significant difference to the guest experience and to overall revenue? The most recent example is the new B2C website and app we developed for AS Roma, the Italian’s capital Soccer team, which went live in August 2018. It has a simple and intuitive user interface optimized for all devices, and a fast sales flow that allows purchase in five simple steps. Users can download the tickets in Passbook or choose the print at home option, avoiding the queues at ticket offices. The product allows the club to maximize sales: after only a few months of use it saw an increase of more than 55% of the online ticket sales conversion rates.


What trends you predict will affect ticketing and access control in theme parks and amusement parks over the next few years? The elimination of physical media replaced by the biometric, facial or fingerprint. The industry is on the precipice of some very intriguing advances with features like dynamic pricing, CRM and full biometric interfaces passing through the consolidation of resource management, food and retail management, CMS and after sales modules.


NOVEMBER/DECEMBER 2018 75


I believe the ticketing system will become more and more the hinge of a network of resellers, partners, distributors, both locally and throughout the world. To keep up with the needs of the market requires continuous innovation, products that increasingly use cloud structures and are tied to a physical structure and directed towards SaaS (Software as a Service). This kind of solution is constantly updated and has no limits on installation. It provides the highest levels of mobility and flexibility and, at the same time, reduces maintenance costs to a minimum.


What can the industry expect from Vivaticket in 2018 and beyond? Innovation and continuous research make it easier to buy tickets through all possible channels. The comprehensiveness of Vivaticket products comes from continuously listening to our existing and potential clients. More and more technology and integrated services, developed based on the different markets and customer needs: this is our wish for next year.


Chairman Luca Montebugnoli has a degree in Statistical Sciences from the University of Bologna. He founded Best Union (now Vivaticket) in 1999, and from 2004 to 2015 was Chairman & CEO. From 2015 he moved to Orlando (Florida) with the Role of Chairman of all the Group¹s subsidiaries across the world.


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