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Advertorial


Story immersion is everything in VR attractions. “Great tech should feel like no tech at all. If it’s cumbersome or uncomfortable, it gets in the way of the guest experience.” said Vernon McGugan, CEO of DreamCraft and previous Executive Officer of Universal Studios Japan. DreamCraft Attractions is peeling back the layers of hardware, software and


the storylines themselves to create truly immersive VR and AR experiences. DreamCraft Chairman and CAVU CEO Peter Schnabel’s deep industry knowledge combined with Vernon McGugan’s team of VR and AR experts previously leading the R&D of Hololens and veterans of the AAA video game industry, formed the perfect storm of talent for innovation.


The plot thickens for 360 storytelling A new VR ride set to open in the summer of 2019 will give guests agency to direct their own path within a 360 storyworld, engage with friends in the ride and even see their avatar in proportion to their true selves—all new tech from DreamCraft. “Our patented motion base system allows guests to experience film quality media perfectly synchronized with just the right amount of motion. This attraction will allow the industry to fully realize the value of VR.” said Peter Schnabel. DreamCraft’s first commercial solutions are featured in Battle for Eire. In


collaboration with CAVU, Dreamcraft took one of the largest motion bases in the world, retrofitted it for perfect VR synchronization and incorporated their patented, DreamSet© headset solution to increase hygienic throughput.


Another leap forward in innovation AR attractions provide parks with the ability to blend high-tech graphics and animation seamlessly within their richly-themed physical set environments. A first of its kind AR ride is in the works—an opportunity for DreamCraft to revisit its roots in Hololens and build an unrivaled social, holographic experience. Vernon McGugan further hinted, “We’re excited to realize the full potential of


AR in themed attractions. Our clients have stories to tell and we’re finding innovative ways to share them.”


Visit them in booth #1689 at the Orlando IAPPA to make your dreams a reality.


54 NOVEMBER/DECEMBER 2018


Redefining Immersive Experiences T


he scaled beast beneath your saddle starts to shift in anticipation as flashes of colour and the pounding boots of your comrades fill the cave around you. You take a deep breath. It’s time.


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