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www.parkworld-online.com


Hersheypark welcomes you to Chocolatetown


I


nspired by the legacy of founder Milton S. Hershey, Hersheypark, the 121-acre amusement park in Hershey, Pennsylvania, has announced a $150


million transformational expansion. Opening in summer 2020, Hershey’s Chocolatetown is a new region at Hersheypark where guests can eat, play, shop and gather year round as part of the development of 23 acres. Hershey’s Chocolatetown will feature several marquee elements,a new arrival experience and front gate, and


the parks fifteenth roller coaster. Entering the park, visitors will also find a one-of-a-kind Kisses fountain, and a new home for the almost-100 year old Carrousel. The investment into the Chocolatetown development


represents the largest capital investment and most transformative expansion in Hershey Entertainment & Resorts’ history. “This will be a definitive project for Hersheypark, HE&R and our destination,” said president and CEo John Lawn. “Inspired by our visionary founder, we are so proud to be able to leverage our remarkable


history and our shared iconic brand in creating a sense of place that you can only find in Hershey, Pennsylvania.” Construction is slated to begin in January 2019 and


Hersheypark will remain fully operational during the 2019 season as Chocolatetown comes to life for the summer of 2020. One of the most dramatic changes to Hersheypark will be the new welcome experience and a new front gate. The arrival at Chocolatetown will create a unique sense of place and seamless passageway between Hershey’s Chocolate World and Hersheypark.


Apple Industries introduces Francois De Freitas


Manufacturer of FacePlace photo booths, Apple Industries, has appointed Francois De Freitas as senior director of marketing. Francois brings an established knowledge of the photobooth market to the role, gained during his time with Photo-Me International. In total, De Freitas has over 20 years


of experience in marketing photobooths and other photographic equipment as well as international experience launching amusement products in new markets. Apple COO Scott Avery said that Francois has a unique skill set and added, “We anticipate that his addition to our company will be essential to creating an effective marketing strategy that could be quickly deployed resulting in increased growth and immediate success.”


20


Ride Entertainment looks to the future


In addition to celebrating its first 20 years of operation, Ride Entertainment is expecting continued growth in the years to come, boosted by the upcoming creation of two divisions to manage its activities under the larger Ride Entertainment banner.


The Business Development division will include the Attraction Sales, Ride Installations, Financial Partnerships, and SkyCoaster business segments. Adam Sandy, long-serving chief business development officer of Ride Entertainment will now assume the role of president of the division, overseeing day to day operations. The Parks and Attractions division will include the operations that Ride Entertainment has in its portfolio, and will be overseen by David Galst, current managing director of operations, who assumed the role of President of the division.


Ed Hiller, CEO of Ride Entertainment


NOVEMBER/DECEMBER 2018


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