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Asia-Pacific


interactive insight into Southeast Asian culture and history. The theme park was designed and developed wholly by the leading Chinese theme park investor and operator. Fantawild senior VP Daisy Shang spoke to Park World Nanning Fantawild Asian Legend aims to give tourists the


opportunity to ‘travel’ through ten notable ASEAN member countries by integrating world-class technology and entertainment. Visitors will be immersed in unique culture, history, landscapes, folk customs, and even myths and legends: think huge-screens, flying theatres, 3D and AR technology, holographic projection, and dynamic tracked rides, plus immersive and interactive environments. The eleven large indoor attractions give an insight into the “cultural quintessence” of ASEAN member countries, Senior VP Daisy Shang explains. “Fantawild Asian Legend is the first theme park developed


by Fantawild that is focused around the Southeast Asian cultures,” Shang told Park World. “Fantawild sent a creative team to travel to the ASEAN member countries before determining the main storylines of each attraction. They collected as many local stories as they could for this innovative work.” To ensure accuracy, Fantawild even sent the adapted stories to relevant official authorities and agents for examination, and it was only after the stories were confirmed that Fantawild began production on its new attractions.


A legend is born F


antawild Holdings Inc.’s latest launch, Nanning Fantawild Asian Legend, aims to educate and entertain, providing a unique,


Shang continued: “Fantawild is very confident that the stories or IP presented in the attractions are grounded real history, folk tales and legends that are popular and handed down from generation to generation. Out of respect for their different histories, cultures, and customs, we avoided certain sensitive issues such as political and religious disputes in selecting themes and materials for our creative design. The stories all represent the positive and uplifting spirit of the people of each country and strive to demonstrate the colourful, diversified, and vigorous cultures of Southeast Asia.”


Broadening the target market Nanning Fantawild Asian Legend contains a Southeast Asian street, five themed restaurants, 11 large indoor attractions, and more than 30 outdoor amusement attractions designed for all age groups and family members. The park’s target market focuses mainly on the city of Nanning, together with other cities in Guangxi and neighboring provinces. However, Shang considers all ASEAN member countries to be the park’s target markets. “Nanning works as the centre of cultural exchange for ASEAN member countries. Therefore, Fantawild Asian Legend is aimed not only at Chinese tourists, but also international tourists, especially those from Southeast Asia. We have hired staff from all over Southeast Asia to further our mission of accuracy and immersion.”


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