Front Gate
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BigQuestion
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How do you ensure you stay connected with visitors in the lead-up to the summer season?
Rebecca Ellis, Dreamland, UK: Dreamland is now a multi-faceted venue that offers a plethora of entertainment throughout the year. Whilst the amusement park is the key factor for drawing in visitors during the summer season, the events and festivals we curate outside of this enable us to keep connecting with people and to build our profile as a destination all year round.
Phil Ligget, Six Flags St. Louis: We have a large base of loyal Season Pass and Membership holders and because they visit frequently, our goal is to offer many different thrills and events that continue to give them new experiences. We kick off the 2018 season in March by offering guests the opportunity to experience one of our most popular coasters, Batman: The Ride, backward and in May we open the new Typhoon Twister in Hurricane Harbor. Additionally, we look for ways to provide the best value. To that end we are offering new Membership packages in 2018 and continue to offer multiple levels of our popular All Season Dining Pass so guests can choose the one that best fits their lifestyle.
Chris Thorpe, Darien Lake: During the off-season, we engage with all of our fans and followers through social media, e-blasting and our website. In addition to offering them the best deals to plan their summer trip, we get to learn more about their favorite Darien Lake memories and how we can improve for opening day.
Figures of Fun 7
Per cent has been added to the price of a peak daily ticket at Universal Studios Hollywood, taking it from $120 to $129. The increase comes only two weeks after Disneyland in California increased its daily ticket price by nearly 9%.
92
metres of inflatable assault course will open to the public at the Albert Dock, LIverpool, UK, in May. Among 50 inflatable obstacles are free-fall slides, trampolines and rafts. More details on this in the April issue of Park World!
140
million euros will be invested by Puy Du Fou on its new park in Toledo, based on Spanish history. Puy du Fou will use actors to provide live depictions of historical events, playing on the growing demand for live entertainment in amusement parks.
40,000
tonnes of soil were excavated to make way for the new Wicker Man coaster that opens at Alton Towers next month. The 2,000ft track is made entirely from naturally treated timber, and was hand-carved for the project over a span of four years. Alton Towers has invested £16million into the creation of the Wicker Man.
Kernels
Jim Dunn has been promoted to President of Aquatic Development Group. Ken Ellis, formerly President and CEO, will retain the role of CEO.
Busch Gardens Williamsburg has closed Curse of DarKastle. When opened in 2005 it raised the bar for sophisticated, affordable dark rides – the first time a regional park introduced an original dark ride project to challenge Disney and Universal. It will be replaced with a special events venue to be named either Gartensburg Castle, NewKastle or Oktoberfest Palaste.
Legoland Florida has closed Island in the Sky, a 100 foot (30 m) rotating platform ride that offered a 360° view of the entire park.
MARCH 2018
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