Park People
www.parkworld-online.com
One World Observatory, New York
The Hettema Group, in partnership with Legends, designed and produced the observation deck experience at the new World Trade Center in New York City. It features a series of multimedia exhibits paying tribute to 21st-century commerce, culture, and community. Phil says: “It was a sensitive subject, because it was on the 9/11 site. It was not intended to be about 9/11, but it will always be associated with it. We built it to be forward looking and hopeful – thematically you can see forever, across time and distance, into the future.”
What are the challenges of working in the growing Chinese market? The market in China is growing hugely. The challenge is in working to successfully capture the culture of the country using technology and techniques developed in the West. I spent a lot of time in China with Dreamworks which was an interesting mix of cultures. We had to learn best practices of Chinese business and construction, which are so different. It is such a large market and such a rich culture – we are going to continue to see tremendous growth in the next two decades. It will be interesting to see what the next developing market will be – perhaps Latin America or Africa.
How do you choose projects for the Hettema Group? “We pick projects to ensure we can best use our resources. Each project is designed individually to fit its purpose: We are not intending on growing – I have found the ideal creative team is 25 people maximum. We split the team up for different projects and share resources. Getting too large hampers the creative process – you lose quality.”
How does it feel to win the Buzz Price Thea award? It is humbling and thrilling to be awarded [the Buzz Price award]. I still think of myself as a kid at Disneyland – I never dreamed I could be among people like Marty Sklar and Buzz Price. Marty Sklar is my icon, and to be in his league… I have to pinch myself!
Photo: Jody Christopherson
Beyond All Boundaries, New Orleans
This Thea award-winning multimedia exhibition at the National World War II Museum uses life-sized props, animation, and atmospherics, as well as archival footage and sound effects, to immerse the audience in a cinematic experience of WWII.
Audiences feel the tank treads rumbling
across North Africa’s deserts, brush snow from their cheeks during the wintry Battle of the Bulge, and flinch at anti-aircraft fire as it tries to bring down their B-17 on a bombing run over Nazi Germany.
Above: Miami Vice
MARCH 2018
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