Industry Event www.parkworld-online.com


The preferred Middle Eastern tourist destination


space in the sector, theme park operators and mall owners are now looking at ‘branded entertainment zones’ to attract discerning target customers across specifi c age categories,” said IEC. “for example the ‘Lion King’ or a ‘Lego character’ - creating a unique personality for the zone and attracting the captive audience of which the character already has a dedicated fan following.” Over the next fi ve years, UAE’s amusement destinations are forecast to attract 18 million tourists. The key objective of AOFS is to bring together owners and decision makers from different regional and global brands, amusement parks, real estate companies, franchisees, licensees, and regulatory agencies under a single platform.


“ DEAL has proven itself


year after year as a thought leader for redefi ning the amusement industry.


More information and vistor registration are available online at dealmiddleeastshow.com


According to Ken Research, UAE is considered the preferred holiday destination for international tourists visiting the Middle-East. “There is a high positive correlation between the number of international arrivals into the country and increasing theme park attendance,” the report revealed in 2017. “Theme parks do not singularly attract visitors into the country; they have a crucial impact on the length of stay of tourists visiting the country.” As a result, companies and investment groups are increasing capital expenditure to introduce multi-theme parks while others are expanding their area of operations in existing theme parks due to the projected rise in tourism in the future.


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MARCH 2018


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