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EVENT PLANNING The Pier is seeing a surge of new events not only due to the


wheel, but because the word is getting out that events on the Pier are memorable. Steel Pier has offered and hosted events from the beginning, but when the Pier underwent a multi-million dollar renovation, I suggested to the owners that we really increase our sales efforts to event planners. It was obvious that our newly designed deck that featured both covered and uncovered space at the back of the Pier as well as our new food and bar options would be an attractive venue for a wide-range of events. We began to book more events in either the Ocean Reef Oasis the Ocean Deck or the Steel Pier Pub, which is at the front of the Pier, right on the boardwalk. The Ocean Reef Oasis and the Ocean Deck allows our guests to


dine and enjoy spirits on the water’s edge, where they can enjoy a delicious taste of the Jersey Shore with our various catering menus, from casual barbecues to pizza parties to more formal hot and cold buffets. Groups can choose from various packages that offer selections of food, bar and ride options, depending on the party’s size and needs. The view from the Steel Pier’s event space, 1000 feet (305 m)


over the Atlantic Ocean, provides sweeping views of the coast and Atlantic City. It is a view unlike any other space in the area. Our Steel Pier Pub is also a perfect option for someone planning a casual get-together that wants to be right in the action on the busy Atlantic City boardwalk. The Steel Pier has been honoured to host corporate events


Caption


including birthday parties (including Sweet 16’s), family or class reunions, graduation parties, fundraisers, bachelorette/bachelor parties and of course, weddings. This year we will host more


The Ocean Deck


weddings than we ever have before and consider it an amazing privilege to be a part of a couple’s big day. Steel Pier has become a preferred venue due to its unique event


space. We attract a variety of different clients, and are capable of holding a wide range of events. Since our clients range from meeting planners, family reunions to weddings and more, there are certain tools available for you to target your client. For me The Knot has been most helpful when reaching brides, which is a wedding site, the minute someone is proposed to you can bet they are on The Knot researching their big day and looking for that unique and perfect venue. When working with meeting planners or tour operators for instance relationships are key, once you established good relationships then you establish trust, which then leads to a great experience and word of mouth. Don't be afraid to put yourself out there and network; join organisations, associations,do trade shows, they have to know who you are and what it is you have to offer. As the Pier’s sales and marketing director, I am constantly


networking and building partnerships with casinos, Atlantic City officials, travel and transportation companies and more. It’s so exciting to show people our spectacular event space because of its limitless possibilities. A great event takes careful planning and we take pride in working


with groups to customise their party. The staff at Steel Pier loves a good party and we want to ensure all of the events are professionally planned, tailored to fit every need, worry-free and of course, fun! As Atlantic City’s resurgence continues with the opening of the


new Hard Rock Casino directly in front of the Pier, we expect to host even more events.


The Ocean Reef Oasis PARK WORLD Handbook & Buyers Guide 2019


Sharon Franz is the sales and marketing director for the World Famous Steel Pier, located on Atlantic City’s boardwalk across from the new Hard Rock Casino. She can be reached at sharon@steelpier.com or 1-609-345-4883 ext.108.


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