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MARKET REPORT: LATIN AMERICA


Xcaret, Mexico


country, with a submarine scientific expedition simulator. It will offer the experience of submerging in the depths of the Mexican seas where the visitor will learn the importance of the preservation of the species, as well as the history of underwater exploration in Mexico. Pirates of Bacalar will be another attraction, based on the history


of pirates in Mexico, which consists of the possibility of living an adventure in the Caribbean Sea defending Fort San Felipe Bacalar. Another novelty announced is Amikoo Surf Spot, an innovative


concept that includes an artificial beach with a high-tech pool that generates waves of up to three meters. There will be surfing competitions and visitors can enjoy exclusive concerts, festivals and special events. Xcaret received the Liseberg Applause Award as the Best World


Park 2018, considered within the industry as the 'Oscar' of parks in the world, as confirmed by the International Association of Parks of Amusements and Attractions (IAAPA), in an official statement. In awarding this recognition, Andreas Veilstrup Andersen, president


and CEO of Liseberg Group and chairman of the board of governors of the Applause Award, said, “With an original and creative vision, Xcaret has developed one of the most authentic and unique park destinations in the world. The park balances world-class experiences,


PARK WORLD Handbook & Buyers Guide 2019


based on native culture and natural attractions, with sustainable operations and a strong commitment to the local community”. Some of the criteria for awarding this important prize have to do


with the ability to forecast and plan future trends, along with a record of success in the introduction of new attractions, shows, accommodation or marketing activities in the market. The originality in landscaping is also qualified, as well as the


creativity in the design and selection of attractions, shows and accommodation. Another criterion is the development of business with management


practices and human resources, marketing and brand positioning in the market, operating systems, profitability and long-term growth, as well as a sustainable pattern of repeat visitors over several years.


BRAZIL The Brazilian theme parks segment has recorded a significant increase in investments since mid-2018, based on the exemption of import taxes on equipment not produced in the country granted by the government. By August of last year, the investment had reached 10 million dollars.


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