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MARKET REPORT: ASIA PACIFIC


characters, such as Hello Kitty, Bob the Builder, Thomas and Friends, Garfield, and Angry Birds to name but a few. It is likely South East Asia will witness an influx of new international


IP parks over the medium term, with brands such as Nickelodeon, Cartoon Network, Lionsgate and Village Roadshow showing heightened interest in the region. Domestic operating chains in Vietnam are also actively pursuing with growth plans, expanding their market presence and engaging international theme park operators, such as Parques Reunidos, to aide with advisory and management services. Meanwhile in Malaysia, domestic player Sunway Group has entered discussions with Village Roadshow and Viacom (representing Nickelodeon). Notable projects in the pipeline include a further two Trans Studio


parks in Indonesia (in addition the two already operational), namely Trans Studio Action Zone Cibubur and Trans Studio Bali, the latter being dubbed the ‘World’s First Social Media Theme Park’.


WATERPARK ENTRANTS IN HAINAN Aquaventure Water Park at Atlantis Sanya on Hainan Island opened to strong reviews in April 2018. Aquaventure Sanya spans 20ha and is the first internationally branded water park in China, with key strengths including immersive storytelling, and a well- balanced ride mix. The park’s 35-strong experience offering include 15 bespoke rides by Proslide. It is supported by a 540,000sqm resort complex featuring a 1,314 room hotel, 21 F&B concepts and a diverse complementary entertainment offer. Fast on the heels of Atlantis Sanya, China’s second internationally branded water park – Wet ‘n’ Wild Haikou – opened in the capital of Hainan Province in May 2018. Covering an area of 5ha, the park includes more than 20 slides, pools and attractions.


THE GROWING USE OF INTELLECTUAL PROPERTY IN THEME PARKS Within the realm of entertainment and character licensing revenue, LBE has a comparatively minor contribution in Asia compared to in other regions – indicative of plenty of room for growth. IP law varies from country to country and the transfer of ownership and rights is a complex process, with risks including differences in interpretation by the involved parties. Agreed contract terms must not contradict and it is important for developers and IP brands to remain vigilant, keeping abreast of changes in law and practice in what is a fast- evolving industry. Strong interest prevails regarding integration of IP and themed


entertainment, but it is proving challenging to get deals across the line. That being said, 2018 witnessed the opening of the first


PARK WORLD Handbook & Buyers Guide 2019


internationally branded water parks in China and there exists a strong pipeline of internationally branded theme parks forecast to be delivered over the next three years, including mega-parks Universal Beijing, Six Flags World Zhejiang and Nickelodeon Foshan.


OUTLOOK: CONTINUED SLOW MOTION FOR THEME PARK IMPLEMENTATION The outlook points towards continued, albeit slower, motion in the delivery of new theme parks across China and beyond. Developers are subject to greater scrutiny than ever before, and a series of delays and project cancellations have trimmed down the pipeline. Reassuringly, for those companies remaining in the business there


is a renewed focus on smart growth and sustainable development, underpinned by detailed project planning, long term commitment, and a careful tracking of industry trends and changing consumer preferences. This is positive news for the themed entertainment industry; ensuring new parks being carried forwards meet international standards, match or exceed visitor expectations, and are operationally viable. Moreover, market fundamentals suggest there is little reason to doubt demand for theme parks in Asia will continue to rise for many years to come.


Merlin Entertainment’s Peppa Pig World, Shanghai


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